Unseen digital ads, DigitasLBi's Mumsnet mobile brief, women in tech vlog, Oculus Rift, m-commerce, Barclays and bitcoin

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Marketers waste £485m a year on unseen ads and the problem is getting worse 22 July 15, Charlotte Mceleny Marketers are throwing millions into unseen digital ads and viewability ad rates worsening due to increased investment in automated buying, according to research by Meetrics.     22 July 15 Infographic: How m-commerce is changing retail Irish courier service provider Snap Parcel has created this infographic to highlight the statistics on mobile usage, as well as consumer trends and perceptions regarding mobile shopping. Looking at the... read more   22 July 15 Vlog: Women in technology – part one Sarah Lawson Johnston and Tracy Fry, European managing director and senior product manager respectively at adtech company Mediaocean, spoke exclusively to The Wall about the perceptions of women in technology-based... read more   22 July 15 Seeds of change Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime. Or so the old fable used to go. Read more on Seeds of change… read more   21 July 15 How can UK retailers grab a slice of the programmatic pie? US retailers are buying into programmatic in their droves because in today's digital age, they recognise a savvy advertising strategy is critical. In fact, the industry spent 70% of digital display budgets... read more   21 July 15 Retargeting using marketing automation: User data for personalised targeting Marketing automation platforms such as Marketo and Adroll store more customer information than you probably know what to do with. You know which customers are on your emailing list, how many of those customers... read more     DigitasLBi picks up Mumsnet mobile brief 22 July 15, Gurjit Degun Mumsnet, the online network for mothers, has appointed DigitasLBi as its partner agency for mobile following a competitive three-way pitch.   Not a gimmick: Oculus Rift is poised to deliver 'penny drop' moment 22 July 15, Alasdair Lennox Augmented reality is about to have its 'penny drop' moment, according to Alasdair Lennox, executive creative director at Fitch EMEA, and brands need to start considering the serious business benefits.   Bitcoin: How Barclays might make the 'Ebola' of banking palatable 22 July 15, Shona Ghosh Barclays has become the first UK high street bank to seriously explore the use of bitcoin, in a move that could help make the infamous virtual currency palatable to consumers.   Content analytics: a simple guide to marketing terms for creatives 22 July 15, Matt Cooper, Visually Matt Cooper, CEO of visual content company Visually, explains how creatives can measure the success or failure of their content on websites, social media and email marketing.                 User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Group Account Director, Automotive   £70000 - £80000 per annum + significant benefits The Great & The Good, London   Search Manager   £32k Dot-Gap, London Central   Digital Marketing Executive   £22,000 - £25,000 AF Selection, Manchester, Greater Manchester   Managing Partner CRM and Loyalty - London, £100K   £100K Direct Recruitment, London (Central), London (Greater)   Associate Partner (PR Agency)   £60000 - £65000 per annum The Great & The Good, London   CRM - Campaign Manager   £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire   B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Senior Marketing Strategy Manager (London)   Competitive + bonus EE, London   Website & Digital Marketing Manager (MAT)   Approx £40,000 pa, DOE The Roald Dahl Literary Estate, Marylebone, London               See all jobs

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