Sunday 19 July 2015

This week's most read features and opinions: Adland’s hottest imports, A new threat to creative agencies, The man behind The Mail on Sunday's success

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Adland's hottest imports
16 July 2015, 08:00AM
Adland's hottest imports
London's ad agencies now reflect the international nature of today's brands, and the capital's track record of creative excellence and cosmopolitan culture are still proving a magnet for ambitious globetrotting talent.
Will David Jones kill off the creative agency?
16 July 2015, 08:00AM
Will David Jones kill off the creative agency?
His new 'brand tech group' could well render traditional ad agencies irrelevant. Kate Magee finds out how it works.
The Mail on Sunday's flight under Greig
16 July 2015, 08:00AM
The Mail on Sunday's flight under Greig
The ambitious editor has successfully led the Sunday newspaper to industry acclaim with its agenda-setting and divisive journalism. Geordie Greig talks to Arif Durrani.
Do agencies really need a global CSO?
16 July 2015, 08:00AM
Do agencies really need a global CSO?
It may be an impressive title, but what benefit do these roles bring an agency?
Critics wonder if NME's gone all mainstream
16 July 2015, 08:00AM
Critics wonder if NME's gone all mainstream
NME will soon be free and writing new material for a bigger following. But will the title lose its edge, David Benady asks.
Diversity should be more than just a slogan
by Lord Smith and Andrew Barratt,
16 July 2015, 03:48PM
Diversity should be more than just a slogan
Only by embracing diversity can marketing organisations stay relevant in today's rapidly evolving society.
Does social media require a human touch?
16 July 2015, 08:00AM
Does social media require a human touch?
Can algorithms alone source and even create content users want to see on their social media feeds, Gurjit Degun asks.
Private view: Alex Grieve, Adrian Rossi and Nicolas Roope
16 July 2015, 08:00AM
Private view: Alex Grieve, Adrian Rossi and Nicolas Roope
Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.
A view from Dave Trott: Is big data the answer?
by Dave Trott,
16 July 2015, 08:00AM
A view from Dave Trott: Is big data the answer?
The current thinking is that big data will solve everything.
Join the growing band of equality 'manbassadors'
by Cilla Snowball,
16 July 2015, 08:00AM
Join the growing band of equality 'manbassadors'
For a long time, it felt that there was a lot of talk around workplace equality, but not always the action to match.
Time has come for a new breed of independents
by Andrew Stephens,
16 July 2015, 08:00AM
Time has come for a new breed of independents
It has been coming for a while now but things are changing - and changing for the better.
History of advertising: No 140: Heinz's 57 varieties
16 July 2015, 08:00AM
History of advertising: No 140: Heinz's 57 varieties
Henry John Heinz revolutionised the advertising and marketing of mass-produced food.
Why we're loving: Jacqui O'Hanlon, director of education, Royal Shakespeare Co.
16 July 2015, 08:00AM
Why we're loving: Jacqui O'Hanlon, director of education, Royal Shakespeare Co.
The Royal Shakespeare Company teamed up with Samsung and Cheil to launch an app called RE:Shakespeare, which helps to bring the playwright to life for 11- to 18-year-olds.
Global viewpoint from South Korea
by Peter Kim,
16 July 2015, 08:00AM
Global viewpoint from South Korea
It's easy to take the many everyday digital conveniences for granted when you live in one of the world's most wired countries.
On the Campaign couch: What is big data?
by Jeremy Bullmore,
16 July 2015, 08:00AM
On the Campaign couch: What is big data?
Oh dear. Here we go again.
Diary: Drum and dumber
16 July 2015, 08:00AM
Diary: Drum and dumber
The Wieden & Kennedy Amsterdam creative director Sean Condon is "very proud" of his agency's "wing everything" campaign for Booking.com.
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