| | | | | | London's ad agencies now reflect the international nature of today's brands, and the capital's track record of creative excellence and cosmopolitan culture are still proving a magnet for ambitious globetrotting talent. | | | | | | His new 'brand tech group' could well render traditional ad agencies irrelevant. Kate Magee finds out how it works. | | | | | | The ambitious editor has successfully led the Sunday newspaper to industry acclaim with its agenda-setting and divisive journalism. Geordie Greig talks to Arif Durrani. | | | | | | It may be an impressive title, but what benefit do these roles bring an agency? | | | | | | NME will soon be free and writing new material for a bigger following. But will the title lose its edge, David Benady asks. | | | | | | Only by embracing diversity can marketing organisations stay relevant in today's rapidly evolving society. | | | | | | Can algorithms alone source and even create content users want to see on their social media feeds, Gurjit Degun asks. | | | | | | Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers. | | | | | | The current thinking is that big data will solve everything. | | | | | | For a long time, it felt that there was a lot of talk around workplace equality, but not always the action to match. | | | | | | It has been coming for a while now but things are changing - and changing for the better. | | | | | | Henry John Heinz revolutionised the advertising and marketing of mass-produced food. | | | | | | The Royal Shakespeare Company teamed up with Samsung and Cheil to launch an app called RE:Shakespeare, which helps to bring the playwright to life for 11- to 18-year-olds. | | | | | | It's easy to take the many everyday digital conveniences for granted when you live in one of the world's most wired countries. | | | | | | Oh dear. Here we go again. | | | | | | The Wieden & Kennedy Amsterdam creative director Sean Condon is "very proud" of his agency's "wing everything" campaign for Booking.com. | | | | | | |
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