Laphroaig whisky to project Tweets for campaign, Brands increase YouTube adspend, Aesop picks up Chambord

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Laphroaig whisky to project Tweets as part of 200th anniversary campaign by Kate Magee, 20 July 2015, 11:23AM Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. Top brands increase YouTube adspend 60 per cent by Gurjit Degun, 20 July 2015, 10:45AM The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google. Aesop picks up Chambord below the line by Gurjit Degun, 20 July 2015, 08:35AM Chambord, the Brown-Forman black raspberry liqueur, has appointed Aesop to handle its below-the-line work. Havas Helia awarded Regus CRM business by Gurjit Degun, 20 July 2015, 12:20PM Regus, the serviced-offices company, has taken on Havas Helia to handle its global CRM account. M&C Saatchi Merlin launches athlete division with Rutherford and Johnson-Thompson by James Swift, 20 July 2015, 11:04AM M&C Saatchi Merlin, the talent management arm of M&C Saatchi, has opened an athlete division and signed Olympic long-jump champion Greg Rutherford as one of its first clients. Deep Focus' chief strategy officer on why the 'digital label' is tricky by Iain Matthews, 20 July 2015, 09:24AM Deep Focus London's chief strategy officer Iain Matthews explains how successful integration of digital will need existing agency rule-books to be ripped up. Why brands should stop neglecting 'the last mile' by Sarah Todd, 17 July 2015, 10:18AM Sarah Todd, the chief executive of Geometry Global, claims brands should stop neglecting "the last mile" because that's when consumers decide what to buy. Magnetic commissions David Brennan to explore premium ads by Gurjit Degun, 20 July 2015, 08:00AM Magnetic, the magazines marketing body, has commissioned David Brennan, the founder of Media Native, to look at how ads in premium content can enhance the consumer's experience. Coca-Cola kicks off Rugby World Cup sponsorship with Coke Zero by Sara Spary, 20 July 2015, 11:10AM Coca-Cola has kicked off its sponsorship of the Rugby World Cup, which will see the soft drinks giant lead activity with Coke Zero, the first time it has ever led a sports deal with a no sugar drink. General Electric experiments with emoji marketing by Natasha D. Smith 20 July 2015 GE wires up new ways to connect with Millennials. P R O M O T E D C O N T E N T Creatives outdoors at Cannes Presented by Ocean Watch the videos: Campaign caught up with creatives at the Cannes Lions to discuss the opportunities in digital out-of-home, how things have evolved and what's next for the medium. What really is the future of video? Presented by Teads Campaign, alongside video advertising specialist Teads, hosted a heated discussion in Cannes on the future of video: how it's created, delivered, measured and used - and how brands can get real returns Latest Jobs Head of Brand & Comms £70k, London (Central), London (Greater) Search Manager £32k , London Central Marketing Analyst £35,000 p/a + benefits, Camden, London (Greater) Account Executive/ Senior Account Executive - Integrated agency - Fashion and Retail - Hertfordshire £22000-£25000, Hertfordshire Head of Web Product / Online Product Manager £55000 - £60000 per annum, London More Jobs Latest Work Channel 4 "underdog" by 4Creative 20 July 2015, 09:13AM Channel 4 sends a dog with a man's body to interview some of the channel's biggest names in a new brand campaign. Shreddies "good news channel" by McCann London 20 July 2015, 07:34AM Shreddies' Nanas, the brand's geriatric mascots, have their own news channel in the latest TV spot for the cereal. Editor's pick Will David Jones kill off the creative agency? 16 July 2015, 08:00AM His new 'brand tech group' could well render traditional ad agencies irrelevant. Kate Magee finds out how it works. Adland's hottest imports 16 July 2015, 08:00AM London's ad agencies now reflect the international nature of today's brands, and the capital's track record of creative excellence and cosmopolitan culture are still proving a magnet for ambitious globetrotting talent. Also in the news Facemapping the future: three ways technology is transforming the beauty sector by Adriana Coppola, 20 July 2015, 10:44AM Hellmann's takes over Soho Square with José Pizarro for olive oil product launch by Jake O'Gorman, 20 July 2015, 10:09AM Recruiting creative talent is critical to the future of programmatic by Phuong Nguyen, 20 July 2015, 12:00PM Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.