Marketing budgets up again despite declining confidence, First Utility kicks off ad review and SCA seeks shop to handle digital

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Marketing budgets up again despite declining confidence 16 July 15, Kate Magee Marketing budgets have increased for the 11th conse­cutive quarter but confidence is "on the wane", according to the latest IPA Bellwether Report.   First Utility kicks off ad review 16 July 15, Kate Magee First Utility, the largest challenger to the "big six" energy suppliers, is on the hunt for a creative agency as pressure grows for greater competition in the industry.   SCA seeks shop to handle digital 16 July 15, Gurjit Degun SCA, the global hygiene company that owns brands including Bodyform and Velvet, is seeking a digital agency to handle activity in the UK, Germany and Sweden.   A view from Dave Trott: Is big data the answer? 16 July 15, Dave Trott The current thinking is that big data will solve everything.   Met Police calls pitch for consultancy brief 16 July 15, James Swift The Metropolitan Police Service is looking for an agency that can help with the structure and design of its marketing and communications department.   Agencies line up for global Unicef comms 16 July 15, James Swift Unicef has issued a brief to find an agency to help unify its disparate branding around the world.   Zoopla seeks creative agency after parting ways with Albion 15 July 15, Omar Oakes Zoopla Property Group is searching for a new creative agency after a conflict forced Albion to sever ties with the online property search brand.   Breakfast Briefing: Supermarket discounts 'misleading', Dixons Carphone profits, Moore's Law no more 16 July 15, Shona Ghosh Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at how the big supermarkets may be misleading consumers with price promotions,... read more   Will David Jones kill off the creative agency? 16 July 15, His new 'brand tech group' could well render traditional ad agencies irrelevant. Kate Magee finds out how it works.   The Mail on Sunday's flight under Greig 16 July 15, The ambitious editor has successfully led the Mail's Sunday brand on its agenda-setting front-page stories and the anti-Miliband election drive. What's next for Greig and his mid-market title, Arif Durrani... read more   Critics wonder if NME's gone all mainstream 16 July 15, NME will soon be free and writing new material for a bigger following. But will the title lose its edge, David Benady asks.   Why Unilever thinks the time is ripe for an Uber-style reboot of e-commerce 16 July 15, Joe Comiskey Tech start-ups and big companies eager to create a sustainable future should work together to revolutionise public services and access to branded products, says Joe Comiskey, UK e-commerce capability,... read more   EE recruits 28 YouTube stars for 'The Wembley Cup' video series 15 July 15, Shona Ghosh EE is celebrating its Wembley Stadium sponsorship with a 10-part YouTube series that features some of the site's biggest vlogging stars going head to head.   Agencies for change: Paddy Power CMO on the power of partnerships to transform 15 July 15, Gav Thompson As part of our inaugural Marketing New Thinking Awards in partnership with Sky Media, Gav Thompson, chief marketing officer, Paddy Power and a member of the judging panel, examines the Power of Partnership... read more   'Humans' ad stunt had 'profound' effect on viewing figures, says C4 chief 15 July 15, Shona Ghosh Channel 4's ad stunt for Humans, its new TV drama, was "hugely important" in driving a record number of viewers to the first episode, according to David Abraham, the corporation's chief executive.   Private view: Alex Grieve, Adrian Rossi and Nicolas Roope 16 July 15, Alex Grieve, Adrian Rossi and Nicolas Roope review ads from Lloyds Bank, Old Mout Cider, Laundrapp, Carling and Pampers.   World's talking about: Nike, "Short a guy" 16 July 15, Nike's new TV spot in the US is a reminder why the brand is so many agencies' dream client.   M&C Saatchi Group captures Sofa.com 16 July 15, Sofa.com has appointed M&C Saatchi Group to its combined advertising and CRM business after a competitive pitch.   Ogilvy & Mather London hires Cartmell as creative partner 16 July 15, Kate Magee Ogilvy & Mather London has boosted its integrated creative firepower with the appointment of Sam Cartmell as a creative partner.   Wrangler owner hires Vizeum across EMEA 16 July 15, VF Corporation, the clothing company, has consolidated its media planning and buying business in the EMEA region into Vizeum after a competitive pitch.   10 reasons why great copywriters make great novelists 15 July 15, Lisa Friedman, Institute for Business Writing Amsterdam They know their audience, they create great characters, have a killer work ethic and can tell a story. Is it any wonder many copywriters have gone on to become great novelists?                 Head of Customer Relationship Management (London)   Competitive + benefits EE, London   Sales Account Director - Mobile Ad Tech platform   up to £60,000 + bonus Silverdrum, London (Central), London (Greater)   Digital Sales Manager   Up to £50k basic + comms + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Digital Director   £50-60k dep on experience + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Senior UX Designer   £45000 - £50000 per annum The Great & The Good, London               See all jobs

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