Wednesday 15 July 2015

EE’s YouTube series, data-driven games, Amazon’s 20th anniversary, personalisation, VCCP hires SEO director, data

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Digital PM brought to you by The Wall 15th July
 
EE recruits 28 YouTube stars for 'The Wembley Cup' video series EE recruits 28 YouTube stars for 'The Wembley Cup' video series
15 July 15, Shona Ghosh
EE is celebrating its Wembley Stadium sponsorship with a 10-part YouTube series that features some of the site's biggest vlogging stars going head to head.
 
 
15 July 15
The Daily Poke: Protest takes flight

Debating the big issues, you should always look at both sides of the argument. But these days it's probably a good idea to look upwards too. Women on Waves, a Dutch pro-choice group has recently...

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15 July 15
How data-driven games are improving marketing results

Getting your marketing message effectively across to your audience is challenging. Your audience – whether online or on mobile – don't want to focus on your message. Advertising is interruptive...

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15 July 15
How would you like your steak cooked?

(Flickr/Nic Taylor) Picture the scene. You're at your favourite restaurant, the waiter asks "how would you like your steak cooked?" then recommends a wine to go with your meal. There's nothing unusual...

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15 July 15
Data headache? Try total attribution to take the pain away

(Flickr/19melissa68) We all know the story: the consumer journey has become extremely complex and the mountains of data now available to us often makes things worse, not better. And whilst I'm not the...

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More digital news
 
Disrupting the disruptor: Amazon's next chapter Disrupting the disruptor: Amazon's next chapter
15 July 15, John Newbold
John Newbold, Co-Founder at product innovation studio 383 blows out the candles on Amazon's 20th anniversary cake and looks ahead to what the future holds for a major disrupting digital force.
 
'If technology is not part of the solution, it is part of the inspiration' 'If technology is not part of the solution, it is part of the inspiration'
15 July 15, Raahil Chopra
Jon Hamm, the global chief creative officer Geometry Global, talks to Raahil Chopra about the importance of emerging markets and what activation agencies need to do.
 
VCCP appoints Vickery as director of SEO VCCP appoints Vickery as director of SEO
15 July 15, Omar Oakes
VCCP has appointed Tim Vickery, the head of SEO for Europe, Middle East and Africa at Zenith Optimedia's global digital arm Performics, to the role of director of SEO.
 
 
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