Tuesday 14 July 2015

American Airlines calls global ad and media review, Apple Pay UK launch, Kelly Brook does comedy for Hyundai

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Brand Republlic
Daily News 14th July
 
American Airlines calls global ad and media review American Airlines calls global ad and media review
14 July 15, Maisie McCabe
American Airlines is reviewing its global advertising and media accounts.
 
Breakfast Briefing: Tesco ups click-and-collect charge, plus the living wage impact and Apple Pay UK launch Breakfast Briefing: Tesco ups click-and-collect charge, plus the living wage impact and Apple Pay UK launch
14 July 15, Shona Ghosh
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at new click-and-collect charges from retailers, the impact of the government's new living wage, and the launch of Apple Pay.
 
Kelly Brook shows off comedy chops in Hyundai campaign Kelly Brook shows off comedy chops in Hyundai campaign
14 July 15, James Swift
Kelly Brook, the model and actress, shows off her comedy chops in a new content film for Hyundai.
 
Clinique targets millennials with #FaceForward Tumblr campaign Clinique targets millennials with #FaceForward Tumblr campaign
14 July 15, Shona Ghosh
Clinique is hoping to boost its influence with young women by bringing its #FaceForward global campaign to Tumblr in the UK.
 
Jason Talley leaves Yahoo after 15 months Jason Talley leaves Yahoo after 15 months
13 July 15, Gurjit Degun
Jason Talley, the UK commercial director and managing director at Yahoo, has left the business after 15 months in the post.
 
Watch: Harvey Nichols CCTV shoplifter ad Watch: Harvey Nichols CCTV shoplifter ad
13 July 15, James Swift
Harvey Nichols is launching its new loyalty app with CCTV footage of shoplifters stealing from the retailer's Knightsbridge store.
 
Droga5 tries wiping away cliches for acne spot Droga5 tries wiping away cliches for acne spot
13 July 15, Adam Olson
The agency's first TV ad for Clearasil tries to inject some humor into the category
 
Cornetto perfectly captures boy-girl awkwardness with 3D audio YouTube ad Cornetto perfectly captures boy-girl awkwardness with 3D audio YouTube ad
13 July 15, Shona Ghosh
Cornetto's latest YouTube ad follows a pretty conventional love story between a teenage girl and her male best friend, with the twist that the viewer can switch between their points of view.
 
National Trust and John Cooper Clarke celebrate beauty and character of UK coast National Trust and John Cooper Clarke celebrate beauty and character of UK coast
13 July 15, Ben Bold
"Dishevelled shells and shovelled sand, architecture all unplanned," declaims performance poet John Cooper Clarke in a TV ad celebrating the beauty and idiosyncrasies of the UK seaside, which features... read more
 
VisitBritain launches 360-degree virtual tours of UK attractions VisitBritain launches 360-degree virtual tours of UK attractions
13 July 15, Ben Bold
Nose around Anne Hathaway's (Shakespeare's wife, not the contemporary actress) bedroom while a harpsichord plays in the background, explore Dorset's Durdle Door or ogle at the apse of Salisbury Cathedral... read more
 
Trust and authenticity: How to reach the Muslim consumer Trust and authenticity: How to reach the Muslim consumer
14 July 15, Elin Waty
Elin Waty of Sun Life Financial Indonesia explains the product and marketing principles that have helped the company reach Muslim consumers in Indonesia.
 
Tessa Jowell becomes non exec chair at The Chime Specialist Group Tessa Jowell becomes non exec chair at The Chime Specialist Group
13 July 15, Gurjit Degun
Dame Tessa Jowell has joined The Chime Specialist Group as its non executive chairman to help brands, communities and the government work in collaboration.
 
Per Pedersen on 'solve-vertising' and the need for micro creative councils Per Pedersen on 'solve-vertising' and the need for micro creative councils
13 July 15, Jenny Chan
Fresh from Cannes, Grey's deputy worldwide chief creative officer told Campaign Asia-Pacific why "solve-vertising" is not just another annoying buzzword.
 
What are Vanity URLs and why should marketers be using them? What are Vanity URLs and why should marketers be using them?
13 July 15, Katherine Slavin
Vanity URLs are a marketing blind spot and it's time marketers woke up to their importance, argues Katherine Slavin, senior client services manager, RadiumOne.
 
UK's online adspend dwarfs the rest of Europe UK's online adspend dwarfs the rest of Europe
13 July 15, James Swift
The UK is by far the biggest online advertising market in Europe, spending almost as much as the next two biggest markets, France and Germany, combined.
 
Lanson Champagne is the drink with best affinity to Wimbledon, research finds Lanson Champagne is the drink with best affinity to Wimbledon, research finds
13 July 15, Gemma Charles
Lanson, the official Champagne of Wimbledon, has been named the brand with the best affinity to the tournament, according to research from Arc London.
 
Nestlé targets young mothers with exclusive sponsorship of AOL's Being Mum video series Nestlé targets young mothers with exclusive sponsorship of AOL's Being Mum video series
13 July 15, Shona Ghosh
AOL has netted Nestlé as the exclusive sponsor for Being Mum, its first original British video series.
 
Nail Christmas in July with Google's free planning tools for media planners Nail Christmas in July with Google's free planning tools for media planners
13 July 15, Peter Cory
With the British summer finally here, it might be difficult to imagine the Christmas season. But planners are already considering how they can "win" during the festive period, says Google's agency sales... read more
 
Jonathan Durden's 'Djockitch' ad leads Wimbledon ad poll Jonathan Durden's 'Djockitch' ad leads Wimbledon ad poll
13 July 15, Omar Oakes
Jonathan Durden, the PHD co-founder who launched a male grooming brand last year, achieved a marketing coup during this year's Wimbledon fortnight using a Novak Djokovic pun.
 
A day in the life of Vera Age, or how psychology drives behaviour A day in the life of Vera Age, or how psychology drives behaviour
13 July 15, Richard Shotton and Richard Clay, ZenithOptimedia
Follow Ms Average through a day and see how subtle contextual influences playing on psychological biases can affect decision making, and what the implications are for marketers.
 
 
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