Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at new click-and-collect charges from retailers, the impact of the government's new living wage, and the launch of Apple Pay.
Cornetto's latest YouTube ad follows a pretty conventional love story between a teenage girl and her male best friend, with the twist that the viewer can switch between their points of view.
"Dishevelled shells and shovelled sand, architecture all unplanned," declaims performance poet John Cooper Clarke in a TV ad celebrating the beauty and idiosyncrasies of the UK seaside, which features... read more
Nose around Anne Hathaway's (Shakespeare's wife, not the contemporary actress) bedroom while a harpsichord plays in the background, explore Dorset's Durdle Door or ogle at the apse of Salisbury Cathedral... read more
Elin Waty of Sun Life Financial Indonesia explains the product and marketing principles that have helped the company reach Muslim consumers in Indonesia.
Dame Tessa Jowell has joined The Chime Specialist Group as its non executive chairman to help brands, communities and the government work in collaboration.
Fresh from Cannes, Grey's deputy worldwide chief creative officer told Campaign Asia-Pacific why "solve-vertising" is not just another annoying buzzword.
Vanity URLs are a marketing blind spot and it's time marketers woke up to their importance, argues Katherine Slavin, senior client services manager, RadiumOne.
The UK is by far the biggest online advertising market in Europe, spending almost as much as the next two biggest markets, France and Germany, combined.
With the British summer finally here, it might be difficult to imagine the Christmas season. But planners are already considering how they can "win" during the festive period, says Google's agency sales... read more
Jonathan Durden, the PHD co-founder who launched a male grooming brand last year, achieved a marketing coup during this year's Wimbledon fortnight using a Novak Djokovic pun.
13 July 15, Richard Shotton and Richard Clay, ZenithOptimedia
Follow Ms Average through a day and see how subtle contextual influences playing on psychological biases can affect decision making, and what the implications are for marketers.
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