Saturday, 25 July 2015

Dispatches - The biggest stories on Marketing in the last seven days

Dispatches

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Dispatches
Dispatches , 25th July 2015
Coca-Cola kicks off Rugby World Cup sponsorship with Coke Zero
Coca-Cola kicks off Rugby World Cup sponsorship with Coke Zero
Google tops FutureBrand 100 Index, with SAB Miller only UK brand to make top 10
Google tops FutureBrand 100 Index, with SAB Miller only UK brand to make top 10
Diageo probed over artificial sales inflation
Diageo probed over artificial sales inflation
Nationwide taken to court by former agency 18 Feet & Rising in ad row
Nationwide taken to court by former agency 18 Feet & Rising in ad row
Shell rolls out mobile payments to its forecourts
Shell rolls out mobile payments to its forecourts
O2 and Take That drum up support for England Rugby ahead of World Cup
O2 and Take That drum up support for England Rugby ahead of World Cup
Top brands increase YouTube adspend 60 per cent
Top brands increase YouTube adspend 60 per cent
Coca-Cola sales beat analyst expectations but Diet Coke slides
Coca-Cola sales beat analyst expectations but Diet Coke slides
Soft drinks industry criticises Cambridge sugar study for 'masquerading' as academic
Soft drinks industry criticises Cambridge sugar study for 'masquerading' as academic
Heineken UK marketing chief Jacco van der Linden made MD of Heineken China
Heineken UK marketing chief Jacco van der Linden made MD of Heineken China
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