Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches , 25th July 2015

Coca-Cola kicks off Rugby World Cup sponsorship with Coke Zero Google tops FutureBrand 100 Index, with SAB Miller only UK brand to make top 10 Diageo probed over artificial sales inflation Nationwide taken to court by former agency 18 Feet & Rising in ad row Shell rolls out mobile payments to its forecourts O2 and Take That drum up support for England Rugby ahead of World Cup Top brands increase YouTube adspend 60 per cent Coca-Cola sales beat analyst expectations but Diet Coke slides Soft drinks industry criticises Cambridge sugar study for 'masquerading' as academic Heineken UK marketing chief Jacco van der Linden made MD of Heineken China JOBS BOARD Trade Marketing Executive (3 month contract) , Brand Recruitment£30000 per annum , Milton Keynes Marketing Communications Manager , Brand Recruitment£35000 - £40000 per annum , Peterborough Account Manager / Senior Account Manager , Royds Raphael£37k-£45k+ dep. on experience , London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Digital Content Manager , Ball & Hoolahan£45,000 p.a , London (Greater) Senior Innovation Manager , Ball & Hoolahan£55,000 p.a. , London (Greater)

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