Media AM - Radiocentre scraps RAB as part of rebrand; Mike Smallwood to lead Group M's £100m Lloyds team; The7stars wins Ancestry.co.uk media account

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08th July 2015

Radiocentre scraps RAB as part of rebrand Radiocentre, the trade body for commercial radio, has scrapped the Radio Advertising Bureau brand, as part of a simplification of its structure. Mike Smallwood to lead Group M's £100m Lloyds team WPP's Group M has appointed Mike Smallwood to take the lead role for the team handling the £100 million media business for Lloyds Banking Group. The7stars wins Ancestry.co.uk media account Ancestry.co.uk, the family history resource, has hired the7stars to its £6 million offline media planning and buying account following a competitive pitch. Primesight circles Eye Airports in £3m deal Primesight has emerged as the preferred bidder for regional media specialist Eye Airports, which has outdoor contracts for London Gatwick and Manchester airports, in a deal estimated at £3 million. Why is everyone raving about Media360 2015? It's been a month now since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has been overwhelmingly positive. Take a look at our recap of what happened in Brighton. Amanda Pitt to leave Havas for headhunter FullerGirling Amanda Pitt, the managing partner of new business and marketing at Havas Media Group, is leaving the agency to become a director FullerGirling. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Twitter needs to unlock its data to drive growth Only by providing the media sector with data and insight can the platform begin to increase revenue, David Benady writes. Judging awards brings home the pace of change At some point in your career, you will be sitting with an industry luminary and they will begin to moan about the endless days they have spent sitting in darkened rooms, judging awards. Cannes hosts marriage of old and new media Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show. Digital advertising needs to confront issues of trust It was not long before talk in Cannes last week turned to the small matter of the $25 billion media business up for grabs in a series of global account reviews. Should clients have access to agency digital analytics? Has Nestlé opened a can of worms by saying brands should look at their own programmatic data, Gurjit Degun asks. Latest blogs Taking the temperature at Wimbledon It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the UK number four, James Ward has made it through to the third round. The mood at Wimbledon is one of contentment, and Mindshare has the data and the resource to create live feeds around the world. Chris Cardew, head of strategy at Mindshare reports. Leadership: Be assertive, not aggressive Everyone must be a leader, there is no room for super-chickens, but be assertive not aggressive, says Heather Dansie, associate research director at Starcom MediaVest Group. Embrace the passion of sports viewers this summer We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of Sky Media. Brands need to embrace their new roles as publishers How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores. How to build influence in a multi-platform media world What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his thoughts. B2B Marketing Planning & Media Manager (London) , EE Competitive + benefits, London Senior Programme Manager - Public Sector Exhibitions , Dragonfly Recruitment £26000.00 - £28000.00 per annum + Benefits, London Business Development Manager- VFX/Animation , createselect Market rate plus bonus, London (Central), London (Greater) Paid Social / Bidable executive , Ultimate Asset £20000 - £25000 per annum, London Sales Executive , Adknowledge Competitive, D.O.E., London (Greater)

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