Wednesday 29 July 2015

Marketing's Digital Exchange Forum, 'Buy it now' buttons, Motorola's new smartphones, fashion e-commerce, music streaming

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Brand Republlic
Digital PM brought to you by The Wall 29th July
 
Paddy Power and Google lead speakers at Marketing's Digital Exchange Forum Paddy Power and Google lead speakers at Marketing's Digital Exchange Forum
29 July 15,
Big-name brands such as Paddy Power, Vodafone and Google join start-ups and innovators on the agenda for Marketing's Digital Exchange Forum in October.
 
 
29 July 15
'Buy It Now': But what are brands buying?

The last month has seen the rise of the 'buy' button, signalling that the face of online retail has changed significantly. Facebook, Google and Pinterest have all begun testing new e-commerce features...

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29 July 15
Five reasons why fashion e-commerce has a bright future – part two

In the previous post we explored two trends around fashion e-commerce. On top of the rise in investor confidence and smart technologies enhancing virtual fitting, the following three trends further validate...

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29 July 15
Email, back from the dead?

A report published earlier this month by security firm Symantec states that the number of spam emails received by consumers has fallen to a 12-year low. This announcement strikes a chord with many email...

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29 July 15
The Daily Poke: Milking it

As kids we're told it'll help our bones grow strong. While as adults a splash in your cuppa or a few glugs over your cornflakes is probably as far as your relationship with the white stuff goes. Read...

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Motorola undercuts Apple and Samsung with latest Moto smartphones Motorola undercuts Apple and Samsung with latest Moto smartphones
29 July 15, Shona Ghosh
Motorola is continuing its strategy of undercutting rivals with cheaper, high-end smartphones by releasing the Moto X Style, the Moto X Play and the low-priced Moto G.
 
Amazon joins the music streaming war - but who will come out on top? Amazon joins the music streaming war - but who will come out on top?
29 July 15, Adrian Pettett
There's a storm brewing, says Adrian Pettett, CEO, Havas SE Cake. Apple threw down the gauntlet to Spotify last month, before Amazon rode into battle with the launch of its own Prime Music streaming service... read more
 
CP+B delivers interactive campaign for Domino's CP+B delivers interactive campaign for Domino's
28 July 15, Adam Olson
Chain champions its back-to-basics approach in website and video
 
We Are Social creative James Nester moves to Weber Shandwick We Are Social creative James Nester moves to Weber Shandwick
29 July 15, Kate Magee
We Are Social's UK creative director James Nester is joining Weber Shandwick to be its executive creative director.
 
 
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