Media AM - Tumblr's latest deal lets brands scan blogs for logos; Advertising can do good - we've just got to mean it; Magnetic commissions David Brennan to explore premium ads

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20th July 2015

Tumblr's latest deal lets brands scan blogs for logos It is, according to the internet, world emoji day today and Tumblr has fittingly signed a new analytics deal that cements the rise of the visual web. Advertising can do good. We've just got to mean it. Karen Buchanan, the chief executive of Publicis London, reports for Campaign after Oystercatchers' panel discussion on advertising being a "force for good", earlier this week. Magnetic commissions David Brennan to explore premium ads Magnetic, the magazines marketing body, has commissioned David Brennan, the founder of Media Native, to look at how ads in premium content can enhance the consumer's experience. Why brands should stop neglecting 'the last mile' Sarah Todd, the chief executive of Geometry Global, claims brands should stop neglecting "the last mile" because that's when consumers decide what to buy. Shortlist Media appoints Chris Healy as commercial director Shortlist Media has promoted Chris Healy to the role of group commercial director. Things we like: Metro's commuter support Metro secured some major brownie points during last week's Tube strike, the first total shutdown of the London Underground in 13 years, which is estimated to have cost businesses up to £300 million. Government tells parents to cut soft drinks from diets of under-11s The soft drinks industry has responded to a report by Government scientific advisors calling for greater limits to the recommended daily amounts of sugar, while DoH body Health England has told parents to ban sugary drinks from their children's diets. Energy body seeks creative and media support to promote new emergency number The Energy Networks Association is on the hunt for creative and media agency support to promote "105", the new telephone number for energy-related emergencies. Are the worlds of advertising and PR getting closer? Campaign asks four advertising and PR professionals, who have worked in both sectors during their careers, whether it has ever been easier to switch sides. The Mail on Sunday's flight under Greig The ambitious editor has successfully led the Sunday newspaper to industry acclaim with its agenda-setting and divisive journalism. Geordie Greig talks to Arif Durrani. Time has come for a new breed of independents It has been coming for a while now but things are changing - and changing for the better. Critics wonder if NME's gone all mainstream NME will soon be free and writing new material for a bigger following. But will the title lose its edge, David Benady asks. Does social media require a human touch? Can algorithms alone source and even create content users want to see on their social media feeds, Gurjit Degun asks. Latest blogs Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Associate Vice Chancellor , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Exhibition Sales Executive - Travel Portfolio , Dragonfly Recruitment £20000.00 - £25000.00 per annum + Bonus + Benefits, City of London Digital Planning Lead , round8 Highly competitive + bonus + benefits, London (Central), London (Greater) Business Development Manager , Aspire £35000.00 - £45000.00 per annum + commission, London Key Account Manager - Events , Formula Won To £45k + uncapped comm (OTE 40% of basic) + bens, London (Central), London (Greater)

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