Wieden & Kennedy wins Nurofen, M&C Saatchi runs artificially intelligent campaign, Havas snatches back BBC media account

view in web browser add to safe senders list July 24, 2015 Campaign Daily Fix

Latest news Wieden & Kennedy wins global Nurofen business Brittaney Kiefer Reckitt Benckiser has appointed Wieden & Kennedy London to handle the global advertising business for its ibuprofen brand, Nurofen, after a review. Watch: M&C Saatchi launches artificially intelligent outdoor campaign Jake O'Gorman M&C Saatchi is running the first artificially intelligent poster campaign, which displays different ads depending on how people react to them. Havas Media snatches back BBC media account Gurjit Degun The BBC has handed its media business to Havas Media, following a competitive pitch process. BT pushes free European football in major ad push Gurjit Degun BT is kicking off a major ad campaign featuring Gareth Bale and David Luiz to support the launch of European football on its BT Sport channel. Eat appoints Fold7 for creative work Gurjit Degun Eat, the food-to-go chain, has appointed Fold7 to handle its creative business without a pitch. MoneySupermarket follows 'epic strut' with pole-dancing builder James Swift The follow-up to Moneysupermarket.com's successful "epic strut" ad features a builder pole dancing to Liberty X's 'Just A Little'. Amazon Fashion launches London studio after appointing Joint for clothing brief James Swift Amazon's fashion arm has opened a photography studio in Shoreditch and has appointed Joint as its pan-European creative agency in a bid to boost clothing sales. Music service Deezer hires Pd3 to challenge 'bland' marketing Kate Magee Deezer has appointed pd3 to create its first UK ad campaign, as the music-streaming service's boss calls rivals' campaigns "bland". Cosmopolitan's Suzy Cox to be editor of Heat Kate Magee Bauer Media has appointed Cosmopolitan's deputy editor Suzy Cox to be editor of Heat magazine. Vizeum names Charlie Ebdy head of strategy as Ian Edwards moves to Facebook Gurjit Degun Vizeum UK, the Dentsu Aegis Network media shop, has promoted Charlie Ebdy to head of strategy. RIP the client service director Andrew Bell Andrew Bell, Geometry Global UK's managing partner, explains why he is scrapping the client service director title. The Work Ad of the Day: McDonald's "fun" by Leo Burnett A young boy's attempts to have fun are thwarted by rules and regulations until he gets to a McDonald's, in a new TV spot for the fast food chain. World's talking about: Things we do for kids The usual formula for a great ad is some amusing/beautiful images paired with a hit song. Promoted content Failing the future The next-gen crisis: are we failing to discover, develop and retain the diversity of talent required to be the next marketing leaders? Editor's pick Kelly Williams maintains focus on ITV's 'bread and butter' ITV's commercial managing director is exploring new revenue streams - but not at the expense of money-spinning airtime and partnership deals, he tells Maisie McCabe. It's time to speak up: Why adland needs to be more vocal As she takes on the presidency of Wacl, Lindsey Clay discusses her theme for the year and why adland needs to be more vocal. Latest news Pearson sells FT to Japan's media giant Nikkei for £844m Arif Durrani Pearson has confirmed it is selling the Financial Times Group to Japan's media company Nikkei for £844 million in cash. Immediate Media raids Tesco and eBay for new senior roles Gurjit Degun Immediate Media has hired Francois-Régis Coumau, the general manager for continental Europe at eBay, for the newly created role of group managing director. Fidelity picks Grey to handle UK marketing Kate Magee Fidelity, the investment fund, has appointed Grey London to be its lead marketing agency in the UK. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Senior Marketing Strategy Manager (London) Competitive + bonus EE, London See all jobs

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