Thursday, 9 July 2015

JCDecaux wins £500m TfL contract, Virgin Atlantic calls media review and Etihad Airways Partner airlines choose Starcom for global media

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Brand Republlic
Daily News 9th July
 
JCDecaux wins £500m TfL contract JCDecaux wins £500m TfL contract
09 July 15, Maisie McCabe
Transport for London is set to appoint JCDecaux to handle the £500 million business for its street furniture in a move that will shake up the outdoor ad industry.
 
Virgin Atlantic calls media review Virgin Atlantic calls media review
09 July 15, Gurjit Degun
Virgin Atlantic is reviewing its £12 million media business, ending its 22-year relationship with Manning Gottlieb OMD.
 
Etihad Airways Partner airlines choose Starcom for global media Etihad Airways Partner airlines choose Starcom for global media
09 July 15, Emily Tan
Publicis Groupe-owned Starcom Mediavest Group has won the global media planning and buying account for Etihad Airways and its three biggest partner airlines - Alitalia, Air Berlin and Jet Airways.
 
Agencies line up for govt fire-safety brief Agencies line up for govt fire-safety brief
09 July 15, James Swift
The Department for Communities and Local Government is looking for an agency to work on its "fire kills" safety campaign.
 
Hackworthy named Saatchis/Fallon CSO Hackworthy named Saatchis/Fallon CSO
09 July 15, Kate Magee
David Hackworthy, the chief strategy officer at Fallon London, has been named the worldwide chief strategy officer of the Saatchi & Saatchi and Fallon networks.
 
UK media owners prefer public BBC UK media owners prefer public BBC
09 July 15, Arif Durrani
The UK's commercial media industry wants the BBC to remain publicly funded, according to new research by Starcom MediaVest Group.
 
DLKW Lowe becomes Mullen Lowe London DLKW Lowe becomes Mullen Lowe London
09 July 15, Gurjit Degun
DLKW Lowe is to rebrand as Mullen Lowe London following the merger of the Interpublic agencies Lowe and Partners and Mullen earlier this year.
 
Mullen Lowe Group banks on 'hyper-bundling' proposition Mullen Lowe Group banks on 'hyper-bundling' proposition
09 July 15,
The merged network is hoping its collaborative model and UK focus will succeed, Gurjit Degun writes.
 
Carat named Arqiva Awards Agency of the Year Carat named Arqiva Awards Agency of the Year
09 July 15, Maisie McCabe
Global Radio's LBC and Bauer Media's Absolute Radio were the big winners at the Arqiva Commercial Radio Awards last night with three gold awards, while Carat was named Agency of the Year.
 
Breakfast Briefing: Thomas Cook hires ex-Sainsbury's CEO, Budget 2015, Microsoft job cuts Breakfast Briefing: Thomas Cook hires ex-Sainsbury's CEO, Budget 2015, Microsoft job cuts
09 July 15, Shona Ghosh
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Thomas Cook's appointment of former Sainsbury's CEO Justin King, the first... read more
 
Axa reaches millions of people through augmented reality game Ingress Axa reaches millions of people through augmented reality game Ingress
09 July 15, Jonathan Shannon
New numbers reveal the real-world effects of Axa's brand integration with Ingress, the game by internal Google start-up Niantic Labs.
 
A view from Dave Trott: The bystander effect A view from Dave Trott: The bystander effect
09 July 15, Dave Trott
In 1964 in New York City, 636 murders were reported to the police.
 
Whitson takes chief strategy officer role at MRM Meteorite Whitson takes chief strategy officer role at MRM Meteorite
09 July 15, Gurjit Degun
Chris Whitson, the chief strategy officer at WPP's Team News, is to join MRM Meteorite in the same role.
 
TBWA\London hires Gabriela Lungu as creative director TBWA\London hires Gabriela Lungu as creative director
09 July 15, Maisie McCabe
TBWA\London has hired Gabriela Lungu, the former UK and EMEA chief creative officer at Weber Shandwick, as a creative director.
 
Atom hires Mother for online bank launch Atom hires Mother for online bank launch
09 July 15, James Swift
Atom, the new online-only bank, has picked Mother as its strategic and creative partner.
 
UM shows that creative data is not an oxymoron UM shows that creative data is not an oxymoron
09 July 15,
The Economist's Cannes Lion-winning campaign revealed the value of using data creatively, Russell Marsh writes.
 
Karmarama scoops AO.com ad business Karmarama scoops AO.com ad business
09 July 15, James Swift
AO.com, the online electrical retailer, has picked Karmarama to handle its European advertising after a competitive pitch.
 
Why marketing will power rise of artificial intelligence Why marketing will power rise of artificial intelligence
09 July 15,
PHD's new book, Sentience: The Coming AI Revolution And The Implications For Marketing, explores the impact of intuitive tech.
 
The selfie revolution's impact on modern marketing The selfie revolution's impact on modern marketing
09 July 15, Sue Unerman
 
 
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