Friday, 10 July 2015

NGO urges people to make a child cry, PDSA hires VCCP me for CRM account, The hottest ads this week

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Latest news
Make a child cry, urges healthcare NGO
by James Swift,
10 July 2015, 09:50AM
Make a child cry, urges healthcare NGO
Doctors of the World is telling people to "make a child cry" as part of a new global campaign.
PDSA hires VCCP me to handle CRM account
by Omar Oakes,
10 July 2015, 08:00AM
PDSA hires VCCP me to handle CRM account
PDSA, the veterinary charity, has appointed VCCP me for its direct account following a competitive pitch.
Campaign Viral Chart: Kleenex ad is most shared
by Gurjit Degun,
10 July 2015, 08:01AM
Campaign Viral Chart: Kleenex ad is most shared
A Kleenex ad that shows the bond between a man in a wheelchair and a dog who also needs assistance walking, crowns the top of this week's chart.
Disney Pixar's Inside Out movie characters star in Sky Broadband ad
by Omar Oakes,
10 July 2015, 10:06AM
Disney Pixar's Inside Out movie characters star in Sky Broadband ad
Sky's new TV ad to promote its premium broadband internet service breaks today and once again sees the pay-TV broadcaster piggyback off the cinema release of an animated movie.
Ramadan: A month of fasting, a marketing feast
by Matthew Rothenberg,
10 July 2015, 10:27AM
Ramadan: A month of fasting, a marketing feast
The holiest month in the Islamic calendar also marks a buying boom. How can brands market in Muslim countries without forgetting the spirit of the season?
Finally, the days of our obsolete Sunday Trading laws could soon end
by San Sharma,
09 July 2015, 04:00PM
Finally, the days of our obsolete Sunday Trading laws could soon end
Wunderman UK's business and technology editor says the liberalisation of Sunday Trading restrictions look like being a political triumph for the Chancellor and will be welcomed by brands.
Why marketing will power rise of artificial intelligence
09 July 2015, 08:00AM
Why marketing will power rise of artificial intelligence
PHD's new book, Sentience: The Coming AI Revolution And The Implications For Marketing, explores the impact of intuitive tech.
Monocle launches The Escapist annual edition
by Gurjit Degun,
10 July 2015, 09:14AM
Monocle launches The Escapist annual edition
Monocle, the global business and lifestyle publisher, is to launch its second yearly publication next week called The Escapist.
Hearst Magazines UK picks up four gongs at PPA Awards
by Gurjit Degun,
10 July 2015, 10:39AM
Hearst Magazines UK picks up four gongs at PPA Awards
Hearst Magazines UK, which publishes Elle and Country Living, went home with four awards at the PPA Awards 2015 last night.
Advertising and media apprenticeships help grow our young talent
by Josh Krichefski,
10 July 2015, 11:06AM
Advertising and media apprenticeships help grow our young talent
The government shouldn't need to introduce a levy on apprenticeships because the business benefits are reason enough to introduce them, says MediaCom's chief operating officer.
Cannes is bigger but also more important, says Lions Festival chief
by Philip Thomas,
09 July 2015, 09:30PM
Cannes is bigger but also more important, says Lions Festival chief
Philip Thomas, the chief executive of Lions Festival, responds to criticism that the Cannes Lions festival has become too big.

Ready to Twitch? How to win over gamers with social video

by Daniel Toth
10 July 2015

Beeby Clark+Meyler's social content creator tracks the rise of gaming content.

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Latest Work

Sure "Tube strike" by DLKW Lowe
09 July 2015, 11:36AM
Sure
Sure has put up tactical print ads across London addressing the Tube strike affecting the capital's commuters.
Always "unstoppable" by Leo Burnett
08 July 2015, 04:37PM
Always
Always has followed up the phenomenally successful "#LikeAGirl" ad with a new online video and some grand plans to inspire confidence in young women around the world.

Editor's pick

The Groucho's fall and rise
09 July 2015, 08:00AM
The Groucho's fall and rise
The Groucho Club is once again attracting like-minded people to share ideas with, Nick Hurrell writes.
Mullen Lowe Group banks on 'hyper-bundling' proposition
09 July 2015, 08:00AM
Mullen Lowe Group banks on 'hyper-bundling' proposition
The merged network is hoping its collaborative model and UK focus will succeed, Gurjit Degun writes.
Radio sector to benefit from Kenny's fine-tuning
09 July 2015, 08:00AM
Radio sector to benefit from Kenny's fine-tuning
The Radiocentre chief executive has the political skills required to reform the body while defending the interests of commercial radio in the corridors of power, Maisie McCabe writes.
Does too much data stifle creativity?
09 July 2015, 08:00AM
Does too much data stifle creativity?
Is the data deluge causing problems for creatives or is all information beautiful, Arif Durrani and David Benady ask.
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