This week's most read news and best ad campaigns: BBH wins Heinz, 18 Feet/Nationwide in ad row, TfL set to review creative and media

view in web browser add to safe senders list July 25, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Heinz appoints BBH for European creative account Kate Magee Heinz has appointed Bartle Bogle Hegarty to handle its creative work across Europe, following a controversial pitch process. 18 Feet/Nationwide in ad row James Swift 18 Feet & Rising is taking its former client Nationwide to court following a dispute over who actually conceived one of its ad campaigns. TfL to issue tender for creative and media review today Gurjit Degun Transport for London is launching the tender to review its creative and media accounts today. Advertising should sell products, not save the world, says O&M Germany chief Stephan Vogel Ogilvy & Mather Germany's chief creative officer Stephan Vogel, argues advertisers are here to sell products, not to save the world. Last co-founder of Kitcatt Nohr, Vonnie Alexander, exits Kate Magee Vonnie Alexander, the last remaining co-founder of Kitcatt Nohr, is leaving the agency. Y&R names Andrew Dimitriou European president James Swift Y&R has named Andrew Dimitriou, the European lead for WPP's dedicated Colgate-Palmolive unit, Red Fuse, as its European president. Laphroaig whisky to project Tweets as part of 200th anniversary campaign Kate Magee Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. Ofcom consults on changes to Radio City Liverpool stations Gurjit Degun Radio City, the radio brand owned by Bauer Media, is looking to change the format of two of its radio stations in Liverpool. Persil recruits breakdancing prodigy for global ad James Swift B-Girl Terra, the eight-year-old breakdancing prodigy who became an internet smash when a video of her performing was put on YouTube, features in a new ad for Persil. Helen McRae named new Mindshare CEO Gurjit Degun Mindshare has named one of its Western Europe leaders, Helen McRae, as the next UK chief executive. Deep Focus' chief strategy officer on why the 'digital label' is tricky Iain Matthews Deep Focus London's chief strategy officer Iain Matthews explains how successful integration of digital will need existing agency rule-books to be ripped up. AllofUs founders buy studio from McCann James Swift The founders of AllofUs, the design studio owned by McCann Worldgroup, are buying back the agency instead of cashing in their earn-outs. Stephen Hawking and Yuri Milner take out ad in FT to promote alien quest Maisie McCabe Yuri Milner, the Russian tech investor, and scientists including Stephen Hawking have taken out an ad in the Financial Times to promote their $100 million (£64.2 million) quest to find out whether there is any other life in the universe. Top brands increase YouTube adspend 60 per cent Gurjit Degun The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google. Pringles pranks Ibiza crowds Gurjit Degun Pringles, the crisps brand owned by Kellogg's, has released a video which shows the company playing a prank on young revellers in Ibiza. Top Work Foster's "why the hell not" by Adam & Eve/DDB Beer brands including Foster's are adjusting to a world where "lad humour" in ads doesn't work. Persil "breakdancing girl" by DLKW Lowe Persil has recruited B-Girl Terra - the eight-year-old breakdancer who became an Internet sensation - for its new campaign. O2 "know your strength" by VCCP Take That and England rugby union stars appear in O2's new ad. HP "Jane" by 180 LA HP's new TV campaign positions its Sprout range of products as a way to rediscover creativity. Ad of the Day: McDonald's "fun" by Leo Burnett A young boy's attempts to have fun are thwarted by rules and regulations until he gets to a McDonald's, in a new TV spot for the fast food chain. Channel 4 "underdog" by 4Creative Channel 4 sends a dog with a man's body to interview some of the channel's biggest names in a new brand campaign. French Connection: Autumn/winter 2015 Emerging talent India Salvor Menuez and Rejjie Snow are the faces of French Connection's autumn/winter 2015 campaign. Campaign Jobs User Experience (UX) Designers, Global Software Delivery Competitive HSBC, London Chief Communications and Market Development Officer Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Digital Services Director Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire Senior Marketing Strategy Manager (London) Competitive + bonus EE, London See all jobs

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