Friday 31 July 2015

Chime agrees to sell to WPP/Providence for £374m, Droga5 hires Grey's UK group MD for London chief exec job, Center Parcs seeks agency for CRM work

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Brand Republlic
Daily News 31st July
 
Chime agrees to sell to WPP/Providence for £374m Chime agrees to sell to WPP/Providence for £374m
31 July 15, Omar Oakes
WPP and Providence Equity Partners have agreed terms this morning to buy Chime Communications for £374 million.
 
Droga5 hires Grey's UK group MD for London chief exec job Droga5 hires Grey's UK group MD for London chief exec job
30 July 15, James Swift
Droga5 Europe has hired Bill Scott, the UK group managing director at Grey, as its new chief executive, replacing Kevin Dundas.
 
Droga5 Europe wins Hobbs creative account Droga5 Europe wins Hobbs creative account
31 July 15, James Swift
Droga5 Europe has won the creative advertising account for Hobbs, the women's fashion brand famously patronised by the Duchess of Cambridge.
 
Center Parcs seeks agency for CRM work Center Parcs seeks agency for CRM work
31 July 15, Kate Magee
Center Parcs is on the hunt for an agency to handle its customer relationship marketing.
 
Virgin Media uses animal characters to show football fans' personalities Virgin Media uses animal characters to show football fans' personalities
31 July 15, Gurjit Degun
Virgin Media's latest TV ad shows the different animal personalities that watch football to promote its offering for the upcoming sports season.
 
Breakfast Briefing: Consumer confidence down, Coca-Cola's 'toxic' infographic, Amazon signs Clarkson Breakfast Briefing: Consumer confidence down, Coca-Cola's 'toxic' infographic, Amazon signs Clarkson
31 July 15, Sara Spary
Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes the announcement that Amazon has signed up the cast of BBC's Top Gear... read more
 
The big idea: There's an algorithm for that The big idea: There's an algorithm for that
31 July 15, Ana Andjelic
It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director.
 
Campaign Viral Chart: AT&T car crash ad takes top spot Campaign Viral Chart: AT&T car crash ad takes top spot
30 July 15, Gurjit Degun
AT&T's ad showing the harsh reality of using a phone while driving has been shared more than 85,000 times this week.
 
Tesco replaces rage-inducing 'Unexpected item in bagging area' voice Tesco replaces rage-inducing 'Unexpected item in bagging area' voice
30 July 15, Shona Ghosh
Tesco has admitted that its self-service checkouts might be causing customers "frustration", and has installed a less aggravating voice on its machines.
 
Guardian Labs and Vodafone launch 'Alternative Europe' guide Guardian Labs and Vodafone launch 'Alternative Europe' guide
30 July 15,
Guardian Labs has collaborated with Vodafone UK to create 'Alternative Europe', a crowdsourced guide to Europe's less obvious city destinations.
 
Carlsberg "if Carlsberg did kickabouts" by 72andSunny Amsterdam Carlsberg "if Carlsberg did kickabouts" by 72andSunny Amsterdam
30 July 15,
Carlsberg continues the new iterations of its "if Carlsberg did..." ads with a global TV spot coinciding with the start of the 2015-16 Barclays Premier League Season.
 
Guardian losses narrow as digital revenues climb 20% Guardian losses narrow as digital revenues climb 20%
30 July 15, Omar Oakes
Guardian Media Group's group revenues increased by 2.7 per cent year on year to £214.6 million in the 2014/15 financial year, partly thanks to a 20 per cent increase in digital revenues.
 
John Smith's launches limited edition batch of ale into space John Smith's launches limited edition batch of ale into space
30 July 15, Sara Spary
To create a pint that is truly "out of this world" beer brand John Smith's has launched a limited edition run of ale into space.
 
Collaborate or die: the industry is hurtling towards a digital crash Collaborate or die: the industry is hurtling towards a digital crash
30 July 15, Jim Freeman
In a fast-moving, highly exciting medium how is it that there is no consensus of how to measure anything digitally? asks Jim Freeman, group sales and trading director at Telegraph Media Group.
 
Will.i.am conducts a fleet of Lexus cars to create laser triggered music track Will.i.am conducts a fleet of Lexus cars to create laser triggered music track
30 July 15, Sara Spary
Pop star will.i.am has pulled off a stunt with Lexus, which sees a fleet of cars triggering musical notes on a racing track to recreate the celebrity's record #ThatPOWER.
 
How marketers can share data without losing control How marketers can share data without losing control
30 July 15, Dan de Sybel
Marketers' reluctance to share the first-hand data and knowledge about customers means they're missing out on huge potential benefits in this programmatic world. Infectious Media's CTO Dan de Sybel offers... read more
 


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