Media AM - Traditional TV viewers predicted to drop, plus Virgin Media; Man vs machine: the battle for social media

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31st July 2015

Traditional TV viewers predicted to drop as mobile fuels rise in online video Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia. Virgin Media uses animal characters to show football fans' personalities Virgin Media's latest TV ad shows the different animal personalities that watch football to promote its offering for the upcoming sports season. Man vs machine: the battle for social media It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns. The future of the web... by the man who invented it The father of the world wide web talks to Maisie McCabe about the threats posed by artificial intelligence, our relationship with data and how media outlets and advertisers should use the web. Reporters without borders for a global, mobile FT brand As we head into a period a Norwegian friend of mine delightfully calls the "cucumber season" - due to all the filler stories about growing vegetables - there is still plenty that demands our attention. Things we like: Intelligent outdoor Outdoor media continues to break new ground, with M&C Saatchi claiming the first-ever artificially intelligent poster last week. Let's make life easy for the brain-drained generation When were you last really, really tired? Should broadcasters welcome a scaled-back BBC? With the BBC's future under review, would a reduced remit benefit its commercial rivals, Gurjit Degun asks. Ad fraud rears its head again, but should we care? Another week, another set of headlines on bots. FT looks to Rising Sun as print sales decline Why did the title command such a high price when the future of the press has never been so uncertain? Out to lunch with Boisdale Life and David Emin: Jonathan Durden The Boisdale Life Big lunch with David Emin is a regular date where a guest joins him for lunch at one of Boisdales restaurants. Guardian's Anna Watkins to co-chair Media Week Awards judging Anna Watkins, managing director of Guardian Labs, will be the co-chair of this year’s Media Week Awards judging. Latest blogs For mobile video to compete for TV budgets requires reach and scale There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone. Martin Sorrell is right about media trust in young audiences, he just didn't go far enough Sir Martin Sorrell was right when he talked about young audiences losing "trust" with traditional media, he just didn't go far enough, says Mimi Turner, marketing director of TheLADbible. Huge untapped potential for brands in online video Cedar has surveyed 500 British YouTube users about their usage and opinion of branded online video, Chris Rayment reports. A turning point for newsbrands, thanks to Sir Martin A week in the South of France brought reason for cheer, says Rufus Olins, chief executive of Newsworks. Video advertising isn't just Facebook vs YouTube There's life in digital video beyond Facebook and YouTube, with traditional publishers having much to offer, says Justin Taylor, UK managing director at Teads. Associate Vice Chancellor , University of California, Los Angeles Salary commensurate with experience., Los Angeles, California (US) Sponsorship & Promotion Account Manager- Sport Sector , Harrison Dear £35,000, London Broadcast Team Executive - Agency , Harrison Dear To £32,000, London (Greater) Account Manager - Agency , Harrison Dear £30,000, London (Central), London (Greater) Account Manager - Sport Sector - Mag/Online Sales , Harrison Dear £30,000 - £39,999, London (Greater)

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