Friday, 10 July 2015

Robotic 'twerking butt', content intelligence, Carlsberg's beauty products, Kleenex's tearjerker viral, future of algorithms

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Brand Republlic
Digital PM brought to you by The Wall 10th July
 
Pornhub's 'twerking butt': a $1,000 robotic ass with virtual reality Pornhub's 'twerking butt': a $1,000 robotic ass with virtual reality
10 July 15, Shona Ghosh
When it comes to breakthrough technology, it's usually worth keeping an eye on porn and war.
 
 
10 July 15
The Daily Poke: Bathing in beer

We share a firm conviction here at Poke Towers that beer, taken internally, is generally a good thing. Adding further weight to the argument, Carlsberg’s R&D team has teamed up with Danish beauty...

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10 July 15
Mobile: the barrier to a contactless society

With contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile. In a relatively short period of time...

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10 July 15
Content intelligence creates new rules for partnerships

Content marketing You will find no shortage of information and advice about how brands are to manage relationships with agencies and other third-parties. However the age of content marketing has brought...

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10 July 15
Making the link between domain names and protecting your brand’s identity

No matter the size of your organisation, protecting your digital brand identity should be a top priority. This was reinforced by Heinz’s recent innocent mistake, where a QR code on one of its ketchup bottles...

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10 July 15
Location finds its place at Cannes Lions 2015

Adtech companies had a bigger presence at Cannes Lions this year. Brands, publishers and celebrities took part in not only the discussions of the most creative advertising campaigns, but also how they...

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Kleenex's tearjerker viral tells poignant story of lovable disabled dog Kleenex's tearjerker viral tells poignant story of lovable disabled dog
10 July 15, Unruly
Social video expert Unruly reviews the latest viral by Kleenex.
 
Future innovation depends on the 'kids coding' generation Future innovation depends on the 'kids coding' generation
10 July 15, Matt Webb
There's a new generation coming that won't just talk about dissatisfaction, they'll go off and build something better, says Matt Webb, global CTO of HeathWallace.
 
Organic reach, video ads and music: what Facebook's changes mean for marketers Organic reach, video ads and music: what Facebook's changes mean for marketers
10 July 15, Shona Ghosh
Facebook has introduced changes to its news feed, changed how it will charge advertisers for clicks and is rumoured to be launching a streaming music service. What do all the changes mean for brands?
 
Hooray for real, live human beings: the future of algorithms Hooray for real, live human beings: the future of algorithms
10 July 15, Andy Pemberton
After a series of high-profile algorithmical 'fails', ranging from a Google app misidentifying black people as gorillas to Facebook showing a user a picture of his recently deceased daughter, the human... read more
 
 
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