Media AM - Six Nations opens to brands; Why marketing will power rise of artificial intelligence; Cannes is bigger but also more important, says Lions Festival chief

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10th July 2015

Six Nations to open to brands as ITV secures coverage from 2016 The financially embattled BBC has partnered with ITV to secure the rights to broadcast rugby union's Six Nations Championship for the next six years. Why marketing will power rise of artificial intelligence PHD's new book, Sentience: The Coming AI Revolution And The Implications For Marketing, explores the impact of intuitive tech. Cannes is bigger but also more important, says Lions Festival chief Philip Thomas, the chief executive of Lions Festival, responds to criticism that the Cannes Lions festival has become too big. Lessons in data-driven marketing from Formula 1 driver David Coulthard What does former Formula 1 driver David Coulthard have in common with modern marketers? A career in which data has completely changed the game. Advertising and media apprenticeships help grow our young talent The government shouldn't need to introduce a levy on apprenticeships because the business benefits are reason enough to introduce them, says MediaCom's chief operating officer. Hearst Magazines UK picks up four gongs at PPA Awards Hearst Magazines UK, which publishes Elle and Country Living, went home with four awards at the PPA Awards 2015 last night. Founders of Kiss FM launch Mi-Soul on DAB The team who launched the Kiss FM brand 25 years ago are hoping to repeat their success with the roll out of Mi-Soul on DAB across London. Etihad Airways Partner airlines choose Starcom for global media Publicis Groupe-owned Starcom Mediavest Group has won the global media planning and buying account for Etihad Airways and its three biggest partner airlines - Alitalia, Air Berlin and Jet Airways. Monocle launches The Escapist annual edition Monocle, the global business and lifestyle publisher, is to launch its second yearly publication next week called The Escapist. Radio sector to benefit from Kenny's fine-tuning The Radiocentre chief executive has the political skills required to reform the body while defending the interests of commercial radio in the corridors of power, Maisie McCabe writes. There's never been anyone quite like Richard Desmond When you think of an archetypal newspaper baron, who do you think of? Certainly right up there would be Richard Desmond. Does too much data stifle creativity? Is the data deluge causing problems for creatives or is all information beautiful, Arif Durrani and David Benady ask. Government's BBC and C4 overtures show it's still all to play for in TV Tensions are running high among the UK's public-service broadcasters as our Conservative government starts to show its teeth. UM shows that creative data is not an oxymoron The Economist's Cannes Lion-winning campaign revealed the value of using data creatively, Russell Marsh writes. Latest blogs From Caitlin Jenner to Michelle Obama, magazine media influence is all around us Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic. Taking the temperature at Wimbledon It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the UK number four, James Ward has made it through to the third round. The mood at Wimbledon is one of contentment, and Mindshare has the data and the resource to create live feeds around the world. Chris Cardew, head of strategy at Mindshare reports. Leadership: Be assertive, not aggressive Everyone must be a leader, there is no room for super-chickens, but be assertive not aggressive, says Heather Dansie, associate research director at Starcom MediaVest Group. Embrace the passion of sports viewers this summer We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of Sky Media. Brands need to embrace their new roles as publishers How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores. B2B Marketing Planning & Media Manager (London) , EE Competitive + benefits, London Senior Programme Manager - Public Sector Exhibitions , Dragonfly Recruitment £26000.00 - £28000.00 per annum + Benefits, London Sales Executive , b3-media £35,000 + uncapped com, London (Central), London (Greater) Sales Executive , b3-media Up to £25,000 + com + bens, Surrey Deputy Commercial Manager , b3-media £35,000 + com + bens, Surrey

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