Pearson sells Financial Times, new type of ad fraud, and Amazon Fashion launches London studio

View in web browser   |   Add to safe senders Daily News 24th July

Pearson sells FT to Japan's media giant Nikkei for £844m 23 July 15, Arif Durrani Pearson has confirmed it is selling the Financial Times Group to Japan's media company Nikkei for £844 million in cash.   New type of ad fraud estimated to cost $1bn this year 24 July 15, Jonathan Shannon Some apps are hijacking mobile devices to rapidly load hidden ads, according to a new report from ad fraud detection business Forensiq.   Amazon Fashion launches London studio after appointing Joint for clothing brief 24 July 15, James Swift Amazon's fashion arm has opened a photography studio in Shoreditch and has appointed Joint as its pan-European creative agency in a bid to boost clothing sales.   Eat appoints Fold7 for creative work 24 July 15, Gurjit Degun Eat, the food-to-go chain, has appointed Fold7 to handle its creative business without a pitch.   Nike's engaging viral shows how a teen with cerebral palsy inspired its Flyease trainers 24 July 15, Unruly Social video expert Unruly reviews the latest viral by Nike.   Breakfast Briefing: Amazon turns $92m profit and Ladbrokes agrees Coral merger 24 July 15, Ben Bold Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Amazon surprise $92m quarterly profit, plus Ladbrokes and Coral's £2.3bn... read more   Ad of the Day: McDonald's "fun" by Leo Burnett 24 July 15, A young boy's attempts to have fun are thwarted by rules and regulations until he gets to a McDonald's, in a new TV spot for the fast food chain.   Corporate jargon has no cut-through, it's time for a proper debate about sugar 23 July 15, Sara Spary Many ingredients in our food chain have been demonised but today Public Enemy Number One is sugar. Are brands and agencies doing enough to combat the cacophony of criticism? asks Sara Spary.   Bloomberg Media hires Allan Wai as first global commercial creative director 23 July 15, Gurjit Degun Bloomberg Media has appointed Allan Wai as its first global commercial creative director.   Women in technology: Career opportunities in marcoms 23 July 15, Samantha Edwards Two experts from adtech company Mediaocean reveal the growing job opportunities and types of roles for women working in technology in the marcoms sector.   'You're doing well for your age': Digital Mavericks share why celebrating women is vital 23 July 15, Rachel Barnes Marketing's first cohort of Digital Mavericks came together last night to celebrate the initiative that shines a light on successful, inspirational women working in digital marketing, says Marketing editor... read more   Publicis Groupe reports 35 per cent revenue rise 23 July 15, Gurjit Degun Publicis Groupe recorded revenue of €4.5 billion (£3.2 billion) in the first half of the year, a 35 per cent increase compared to the same period last year, and a 1.2 per cent rise organically.   It's time for Ben Sherman to rekindle its love affair with British mod rock 23 July 15, Scott Morrison Ben Sherman, sold this week to a private equity firm, has struggled in recent years but it has a rich heritage with real resonance and power that it needs to rekindle. The time for revival is now, argues... read more   Shell rolls out mobile payments to its forecourts 23 July 15, Charlotte Mceleny Shell has partnered with PayPal to create the option for customers to pay via their mobile, rather than having to leave their car.   Discount days: are they past their Prime? 23 July 15, Andy Oldham Can Amazon win loyal, big spending customers with its Prime Day discount frenzy? Or will it devalue what was an exclusive, high-end loyalty service? Asks Andy Oldham, MD at Quidco.   Essential Ecommerce Dates: July - December 2015 Presented by Channel Advisor Download this free calendar to stay on top of all the updates, events and information marketers need to know about in the second half of 2015.                 User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Chief Communications and Market Development Officer   Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire   Digital Services Director   Competitive Package Agriculture and Horticulture Development Board, Stoneleigh, Warwickshire   Freelance or temp to perm SENIOR ACCOUNT MANAGER & ACCOUNT DIRECTOR -digital with B2B experience   £200-350 per day - perm c. £35-55k Judi Patton, London (South), London (Greater)   Head of Customer Relationship Management (London)   Competitive + benefits EE, London               See all jobs

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