Thursday, 9 July 2015

Facebook music-streaming, smartphone retail infographic, Sky AdSmart technology, Axa augmented reality game, Twitter autoplay

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Brand Republlic
Digital PM brought to you by The Wall 9th July
 
Facebook to launch own music-streaming service Facebook to launch own music-streaming service
09 July 15, Arif Durrani
The competitive and nascent digital music space dominated by Spotify, Apple Music and Tidal could soon have a new audio streaming entrant in the form of Facebook.
 
 
09 July 15
The Daily Poke: McBike

It’s not something you’ll ever learn in your cycling proficiency test. How to juggle a Big Mac, large fries and a chocolate shake while riding your bike. Happily, McDonalds has come to the...

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09 July 15
How to get ALL employees to engage as advocates

It is a truth universally acknowledged that not all employees have the same attitude towards their job. That super passionate employee who sees holidays as a personal outrage is as much a possibility as...

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09 July 15
Five examples of how not to do click and collect

More than 50% of UK retailers have implemented click and collect in some form, and with numerous benefits there seems no reason not to do it. But how many of those retailers offering click and collect...

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09 July 15
Infographic: Retailers have yet to truly connect with shoppers

According to new research from independent shopper research agency Shoppercentric, consumers are shopping more on smartphones, and yet retailers aren’t making them totally happy during this experience...

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09 July 15
Acting on advertising

We all know that advertising makes people act – but thanks to increased connectivity, a greater understanding of effective messaging and a growing number of ways to interact, advertising has more influence...

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09 July 15
Marketplace quality – addressing the problem child of programmatic

Issues of marketplace quality – including brand safety, viewability and ad fraud – are threatening the continued growth of programmatic advertising, and concern both the buy and sell sides. Advertisers...

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Clever Toyota ad hijacks Siri to switch off iPhones while driving Clever Toyota ad hijacks Siri to switch off iPhones while driving
09 July 15, Shona Ghosh
Sweden has a reputation for having the world's safest roads and uses the 'Mission Zero' concept in an attempt to end all auto-related deaths.
 
Piriteze and Sky use pollen count data to target TV viewers at highest risk of hayfever Piriteze and Sky use pollen count data to target TV viewers at highest risk of hayfever
09 July 15, Charlotte Mceleny
Piriteze is using Sky AdSmart technology to carry out a highly targeted TV, with ads only being shown to those in areas where the pollen count is medium to high.
 
Axa reaches millions of people through augmented reality game Ingress Axa reaches millions of people through augmented reality game Ingress
09 July 15, Jonathan Shannon
New numbers reveal the real-world effects of Axa's brand integration with Ingress, the game by internal Google start-up Niantic Labs.
 
Google, Microsoft and BBC discuss the 'desert of digital skills' Google, Microsoft and BBC discuss the 'desert of digital skills'
09 July 15, Helen Hoddinott
Google, Microsoft and the BBC joined a panel last week to discuss how they are joining forces to urge boost in digital skills in schools in an initiative by BIMA called Digital Day.
 
Twitter, autoplay and what it means for viewability Twitter, autoplay and what it means for viewability
09 July 15, Michael Litman
With Twitter launching autoplay and only charging advertisers if the video was 100% viewable, what will the implications be for the rest of the market, asks Michael Litman, founder of Burst.
 
 
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