Lessons in data-driven marketing from Formula 1 driver David Coulthard + Facebook, P&G & Disney

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Marketing Daily , 10th July 2015

Lessons in data-driven marketing from Formula 1 driver David Coulthard Organic reach, video ads and music: what Facebook's changes mean for marketers P&G sells off 43 beauty brands for $12.5bn including Wella and Max Factor Data and emotion are unlikely doubles partners Disney Pixar's Inside Out movie characters star in Sky Broadband ad Future innovation depends on the 'kids coding' generation Hooray for real, live human beings: the future of algorithms Pornhub's 'twerking butt': a $1,000 robotic ass with virtual reality Make a child cry, urges healthcare NGO Why it's time for less argument and more service in advertising Kleenex's tearjerker viral tells poignant story of lovable disabled dog Breakfast Briefing: Disney forces Star Wars URL closure, BT demands Sky reviewed Deadline extended to 24 July as more judges join Marketing New Thinking Awards JOBS BOARD Account Director , Blue Skies Marketing Recruitment£35000 - £45000 per annum , Manchester Communications Manager , Stopgap£190 - £200 per annum , London Digital Marketing Specialist , Stopgap£32000 per annum , London Programme Delivery Executive , Stopgap£21000 - £26000 per annum + car , Bedfordshire Senior Marketing Manager , Stopgap£34000 per annum , London

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