Monday, 11 October 2010

Breaking news from Brand Republic - Orange and T-Mobile, Specsavers, Cosmo, easyJet, Peppa Pig

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Orange and T-Mobile launch £4m shared ad campaign
Orange and T-Mobile launch £4m shared ad campaign
by Arif Durrani
11 October 2010, 09:45AM
Orange and T-Mobile are claiming an industry first today as the telecoms operators reveal their first joint £4m advertising campaign.
Specsavers enlists the Mr Men for 'should've gone' drive
Specsavers enlists the Mr Men for 'should've gone' drive
by Loulla-Mae Eleftheriou-Smith
11 October 2010, 08:50AM
Specsavers, the opticians and retailer, launched its nationwide promotional campaign at the weekend using branding from the iconic children's characters, Mr Men.
Advertisers line-up for Cosmo on Campus
Advertisers line-up for Cosmo on Campus
by Katherine Levy
11 October 2010, 09:00AM
The National Magazine Company's first free 56-page student magazine, Cosmo on Campus, has attracted a vast array of advertisers, making up more than a third of the magazine.
Stelios reaches agreement with easyJet
Stelios reaches agreement with easyJet
by John Reynolds
11 October 2010, 08:47AM
EasyJet will pay out millions of pounds a year to its founder Sir Stelios Haji-Ioannou, as the pair finally propose an agreement to settle the long-running dispute over the "easy" brand name.
Peppa Pig heads to the US
Peppa Pig heads to the US
by Katherine Levy
11 October 2010, 09:12AM
'Peppa Pig' is embarking on a major expansion drive and is set to be broadcast in the US, according to a report.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
How long can the UK dominate the European digital landscape?
How long can the UK dominate the European digital landscape?
by Catherine Borrel
11 October 2010, 08:30AM
IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?
Using mobile for successful and innovative comms planning
Using mobile for successful and innovative comms planning
by UM London
06 October 2010, 08:30AM
Research from UM London shows that consumers are using their handsets to keep entertained and informed, while brands - particularly through the use of apps - have a great opportunity for direct engagement.
Think BR

In the digital world, test and learn strategies are crucial for brands and agencies.

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Also in the news
McDonald's highlights its golden arches
by Sara Kimberley, 08 October 2010, 04:45PM
Channel 4 to take £1bn in TV ad revenue in 2011, says boss
by Maisie McCabe, 08 October 2010, 03:51PM
The making of Toyota 'Get your energy back' ad
by Sarah Johnson, 08 October 2010, 12:41PM
Ivan Lewis becomes shadow culture secretary
by Maisie McCabe, 08 October 2010, 03:21PM
IPC Media sells Model Collector and Stamp Magazine
by Mark Banham, 08 October 2010, 03:26PM
Latest Blog Entries
Revelation that online video brand recall is higher at work
Jack Wallington, 11 October 2010
Digital OOH seminar: 10 key points and 2011 predictions
Ivan Clark, 11 October 2010
If it isn't about the ideas, what is it about ?
Steve Henry, 10 October 2010
Awards show it is possible to make profitable use of staff
Bob Willott, 10 October 2010
Top industry talent gets involved in MAA 21st Best Awards
Scott Knox, 08 October 2010
Part 5 - Things that clients and agencies do wrong - are you making some of these mistakes?
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