Thursday 21 October 2010

Digital PM - Berocca, Starbucks, Race Online, Three

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Latest news
Berocca rolls out 'music boost' digital campaign
Berocca rolls out 'music boost' digital campaign
by Alex Brownsell
21 October 2010, 12:30PM
Pharmaceuticals giant Bayer is launching its first digital campaign for vitamin supplement brand Berocca.
Starbucks rolls out digital media offering in US stores
Starbucks rolls out digital media offering in US stores
by Mark Banham
21 October 2010, 01:25PM
Coffee chain Starbucks is attempting to deepen its relationship with US customers using its free Wi-Fi in US stores by providing free content in partnership with online giant Yahoo!.
Race Online 2012 unveils new campaign identity
Race Online 2012 unveils new campaign identity
by Gemma Charles
21 October 2010, 12:45PM
Race Online 2012, the initiative led by UK Digital Champion Martha Lane Fox, has launched a new brand identity aimed at increasing internet usage.
Mobile network Three calls ad review
Mobile network Three calls ad review
by Matt Williams
21 October 2010, 08:00AM
Three, the mobile phone company, is plotting a review of its £16 million advertising account.
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Also in the news
News Corporation dumps news aggregator plan
by Katherine Levy, 21 October 2010, 08:00AM
IG gives £6m digital to Media Contacts
by Maisie McCabe, 21 October 2010, 11:30AM
Homebase hunts social media shop
by Sara Kimberley, 21 October 2010, 09:00AM
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From the blogs
Are you Facebook's 'Billy No Mates?'
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19/10/2010
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18/10/2010
The good news: TV won't ever 'overtake' the internet.
TESS ALPS
12/10/2010
Revelation that online video brand recall is higher at work
Jack Wallington
11/10/2010
Awards show it is possible to make profitable use of staff
Bob Willott
10/10/2010
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