Digital PM - Nissan, Bing/Jay-Z, BBC, Vogue, Bellwether, AOP

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Nissan creates 'first-ever' Flash-enabled phone app by Ben Bold 18 October 2010, 02:50PM Nissan has developed what it claims is the first-ever Flash-enabled smartphone app, which can be viewed via a browser instead of being downloaded. Bing to promote forthcoming Jay-Z book by Ben Bold 18 October 2010, 11:45AM NEW YORK - Bing is to publish the entirety of rapper Jay-Z's forthcoming book, 'Decoded', by leaving actual pages in locations across the globe and posting virtual pages on Bing Maps, in a campaign designed to flaunt the functionality of Microsoft's ... BBC Magazines recruits mobile devices publisher by Katherine Levy 18 October 2010, 10:05AM BBC Magazines has hired Rebekah Billingsley, the deputy digital director at Hachette Filipacchi, as mobile devices publisher. Vogue hosts Fashion's Night In digital shopping event by Katherine Levy 18 October 2010, 02:45PM Vogue.com is to run a stay-at-home online shopping event on the evening of Monday 1 November to raise funds for the charity Kids Company. Marketing budgets hold steady according to Bellwether by Ian Darby 18 October 2010, 12:01AM Marketing budgets rose slightly during the third quarter but advertisers remain cautious about their prospects, according to the latest IPA/BDO Bellwether Report. AOP SUMMIT 2010: iPlayer must appeal to mass audiences, says BBC on-demand chief by Maisie McCabe 18 October 2010, 09:38AM In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass audience, according to Daniel Danker, general manager of programmes and on-demand at the BBC. AOP SUMMIT 2010: Mirror Group digital chief denounces pursuit of SEO by Ben Bold 18 October 2010, 01:04PM Matt Kelly, the outgoing digital content director of Mirror Group, denounced the strategy adopted by some publishers and internet firms to pursue editorial scale through search engine optimisation (SEO), arguing that it risked compromising quality jo... Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs The good news: TV won't ever 'overtake' the internet. TESS ALPS 12/10/2010 Revelation that online video brand recall is higher at work Jack Wallington 11/10/2010 Awards show it is possible to make profitable use of staff Bob Willott 10/10/2010 Social Media is Keeping Brands Busy and Evolving Mel Carson 07/10/2010 Your Customers Deserve Your Best Copy Christopher Johns 06/10/2010 Latest jobs Digital Account Director Recruiter Purple Consultancy Salary £40000 - £50000 per annum Location London Account Manager Recruiter Daniel Marks London Salary to £30k + benefits Location Central London Senior Project Manager Recruiter The Blueprint Salary £50000 - £60000 per annum + Package Location London Web Analytics and Performance and Manager Recruiter Ad Lib Salary £50-55k plus benefits Location Wiltshire Associate Media Planner Recruiter Digital Gurus Salary £25 - £30000 per annum + Excellent benefits Location London Digital Planner Recruiter Dynamic New Alliances Salary Up to £60K Location SW London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders