Thursday, 28 October 2010

Digital PM - Muller, Orange, Glue Isobar, GHD, ABCe, Adam & Eve, Mumsnet, Spotify, Conde Nast

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Latest news
Müller Dairy calls Cadbury desserts digital review
Müller Dairy calls Cadbury desserts digital review
by Sara Kimberley
28 October 2010, 12:05PM
Müller Dairy is reviewing the digital advertising arrangements across its Cadbury desserts range.
Orange 'Balloonacy' digital race returns
Orange 'Balloonacy' digital race returns
by Ben Bold
28 October 2010, 11:30AM
Orange is hoping to replicate the success of 2008's "Balloonacy" campaign, in which 40,000 internet users "flew" virtual balloons across a racecourse of 1,500 websites, by encouraging consumers again to take to the virtual skies.
Glue Isobar picks up Kellogg pan-European digital ad task
Glue Isobar picks up Kellogg pan-European digital ad task
by Matt Williams
28 October 2010, 12:11AM
Kellogg has appointed Glue Isobar to handle the pan-European digital advertising for its entire portfolio of brands.
GHD approaches agencies for direct and digital review
GHD approaches agencies for direct and digital review
by Sara Kimberley
28 October 2010, 11:05AM
GHD, the global haircare appliances brand, is holding a review for its direct and digital account.
NEWSPAPER ABCes: Telegraph.co.uk dips in September
NEWSPAPER ABCes: Telegraph.co.uk dips in September
by John Reynolds
28 October 2010, 01:16PM
Telegraph.co.uk was the only UK national newspaper website to lose readers in September, as smaller rival sites cashed in on employees returning to work, according to the latest ABCe figures.
Adam & Eve joins Sony European digital ad roster
Adam & Eve joins Sony European digital ad roster
by Matt Williams
28 October 2010, 10:50AM
Sony Computer Entertainment Europe has appointed Adam & Eve to its pan-European digital ad roster.
Radox signs up as first sponsor of Mumsnet's book club
Radox signs up as first sponsor of Mumsnet's book club
by John Reynolds
28 October 2010, 10:05AM
Radox, the personal care brand, is to become the first sponsor of Mumsnet's book club in a six-month deal that will involve giving away thousands of best-selling books every month.
Three campaign to promote Spotify partnership
Three campaign to promote Spotify partnership
by Alex Brownsell
28 October 2010, 10:15AM
Mobile network Three is launching a campaign to promote its partnership with music website Spotify.
Condé Nast US merges print and digital sales
Condé Nast US merges print and digital sales
by Katherine Levy
28 October 2010, 03:31PM
Condé Nast UK has said it has no plans to follow Condé Nast US strategy and integrate its digital sales and marketing teams with its print teams.
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Also in the news
Consumer attitudes to mobile marketing
by Ralph Risk, 28 October 2010, 08:00AM
Alan Partridge returns in ad-funded Foster's activity
by Jeremy Lee, 28 October 2010, 08:00AM
E-commerce contributes £100bn to UK economy
by Ben Bold, 28 October 2010, 09:50AM
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From the blogs
Go East, Young Man!
Bob Willott
26/10/2010
Conversation not Broadcast
Gareth Atkinson
26/10/2010
Are you Facebook's 'Billy No Mates?'
Mark Tomkins, TDA
19/10/2010
Recession over? Don't start holding your breath yet
Bob Willott
18/10/2010
The good news: TV won't ever 'overtake' the internet.
TESS ALPS
12/10/2010
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