Thursday 21 October 2010

DM Bulletin from Brand Republic - Elvis, G2, Royal Mail, Creative Strategy, DLG, Homebase

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David Bainbridge joins Elvis as part of management rejig
David Bainbridge joins Elvis as part of management rejig
by Sara Kimberley
21 October 2010, 09:00AM
Elvis, the direct marketing agency, is overhauling its management line-up in a move that will see David Bainbridge, the vice-chairman of its sister Cossette agency MCBD, become the joint chief executive alongside the co-founder Martin Semmens.
G2 hires Bobby Hui as senior planner
G2 hires Bobby Hui as senior planner
by Sara Kimberley
21 October 2010, 11:50AM
G2 has appointed Bobby Hui, a former Saatchi & Saatchi head of planning, to the role of executive planning director.
Royal Mail seeks to increase business mail prices
Royal Mail seeks to increase business mail prices
by Daniel Farey-Jones
18 October 2010, 03:50PM
Direct mail could become more expensive in 2011 after Royal Mail applied to the postal regulator to allow it to earn up to an additional £100m by raising prices for large business customers for a year.
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
by Simon Kershaw
21 October 2010, 12:15PM
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw.
DLG returns to postal surveys
DLG returns to postal surveys
by Daniel Farey-Jones
21 October 2010, 01:00PM
Lead generation and lifestyle data company DLG is to launch a new paper survey, adding to its online and telephone survey programmes.
Homebase hunts social media shop
Homebase hunts social media shop
by Sara Kimberley
21 October 2010, 09:00AM
Homebase, the homes and garden superstore retailer, is looking to appoint its first agency dedicated to working on social media activity.
What Next in Engagement
What Next in Engagement
by Suzanne Bidlake
15 October 2010, 12:00AM
Going direct to consumers was once considered the silver bullet in the pursuit of one-to-one relationships. Now it's whether you engage your target audience that really matters. The most highly personalised marketing effort is still a waste of money...
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