Latest news | | | | | | Elvis, the direct marketing agency, is overhauling its management line-up in a move that will see David Bainbridge, the vice-chairman of its sister Cossette agency MCBD, become the joint chief executive alongside the co-founder Martin Semmens. | | | | | | | G2 has appointed Bobby Hui, a former Saatchi & Saatchi head of planning, to the role of executive planning director. | | | | | | | Direct mail could become more expensive in 2011 after Royal Mail applied to the postal regulator to allow it to earn up to an additional £100m by raising prices for large business customers for a year. | | | | | | | We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly rides such trends, writes Simon Kershaw. | | | | | | | Lead generation and lifestyle data company DLG is to launch a new paper survey, adding to its online and telephone survey programmes. | | | | | | | Homebase, the homes and garden superstore retailer, is looking to appoint its first agency dedicated to working on social media activity. | | | | | | | Going direct to consumers was once considered the silver bullet in the pursuit of one-to-one relationships. Now it's whether you engage your target audience that really matters. The most highly personalised marketing effort is still a waste of money... | | | | | | Latest jobs | | Account Director | Recruiter Purple Consultancy | Salary £45000 - £65000 per annum | Location London | | | | Marketing Assistant (Events) | Recruiter NORTON RADSTOCK COLLEGE | Salary Up to £18,640 depending on experience | Location Bath & North East Somerset | | | | | |
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