Monday 25 October 2010

Digital PM - Cheryl Cole, OgilvyAction, American Express, H&M, Google

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Polydor launches Cheryl Cole Facebook and poster campaign
Polydor launches Cheryl Cole Facebook and poster campaign
by Katherine Levy
25 October 2010, 01:30PM
Polydor has launched a digital campaign for Cheryl Cole's new album that harnesses Facebook and outdoor marketing as a united advertising medium.
OgilvyAction appoints first head of social
OgilvyAction appoints first head of social
by Sara Kimberley
25 October 2010, 12:16PM
Ogilvy Group's brand activation division OgilvyAction has appointed Matt Gierhart to the new role of head of social.
American Express signs deals with Guardian, LoveFilm and Spotify
American Express signs deals with Guardian, LoveFilm and Spotify
by Ben Bold
25 October 2010, 01:55PM
American Express has teamed up with Spotify, The Guardian and LoveFilm as content partners for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.
H&M iPhone app approaches 1.5 million downloads
H&M iPhone app approaches 1.5 million downloads
by Staff
25 October 2010, 12:30PM
High street fashion retailer H&M has racked up more than 1.4 million downloads of its iPhone app since it launched two months ago.
German companies block access to social networks
German companies block access to social networks
by Media Culpa
25 October 2010, 12:03PM
Two weeks ago, I blogged about how German car maker Porsche was blocking employees' access to social networks such as Facebook and Xing for fears of industrial espionage.
Google could face heavy fine for breaking privacy laws
Google could face heavy fine for breaking privacy laws
by Ben Bold
25 October 2010, 11:25AM
Google could receive a heavy fine for flouting privacy laws after it admitted on Friday to collecting people's private data, including email addresses and passwords.
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Also in the news
Range Rover signs up 40-plus celebs to tweet Evoque model
by Ben Bold, 25 October 2010, 08:47AM
Celebrities must be 'open and upfront' with Twitter endorsements
by James Cowling, 25 October 2010, 09:34AM
Spotify creates Palm smartphone platform
by Sara Kimberley, 25 October 2010, 10:38AM
Debenhams launches online interactive TV channel
by Ben Bold, 25 October 2010, 10:07AM
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From the blogs
Are you Facebook's 'Billy No Mates?'
Mark Tomkins, TDA
19/10/2010
Recession over? Don't start holding your breath yet
Bob Willott
18/10/2010
The good news: TV won't ever 'overtake' the internet.
TESS ALPS
12/10/2010
Revelation that online video brand recall is higher at work
Jack Wallington
11/10/2010
Awards show it is possible to make profitable use of staff
Bob Willott
10/10/2010
Social Media Conference for Brands

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