Thursday 14 October 2010

Marketing Daily - Nestlé, Everything Everywhere, Kraft, Heinz, and VisitBritain

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Nestlé accused of misusing Change4Life branding
Gemma Charles,
14 October 2010
 

The Children's Food Campaign (CFC) has claimed that Nestlé is misusing the...

Nestlé: promotion criticised by Children's Food Campaign
 
 
Everything Everywhere trial Orange-T-Mobile co-branded stores
Ben Bold,
14 October 2010
 

Everything Everywhere, the company formed by the merger of Orange and T-Mobile,...

Everything Everywhere trial Orange-T-Mobile co-branded stores
 
 
Two more senior Cadbury executives leave Kraft
John Reynolds,
14 October 2010
 

Kraft, the US food giant, has lost two more Cadbury executives following...

Ignasi Ricou: leaving Cadbury to join business in Spain
 
 
Heinz relabels Tomato Ketchup as Secret Ingredient
Ben Bold,
14 October 2010
 

Heinz is trumpeting the virtues of its flagship brand Tomato Ketchup, promoting...

Hienz: launches Secret Ingredient campaign
 
 
VisitBritain and VisitEngland escape DCMS cuts
Maisie McCabe,
14 October 2010
 

The Department for Culture, Media and Sport has confirmed the marketing bodies...

VisitEngland: not to be merged with VisitBritain
 
 
Diet Coke releases limited edition crystal bottles
Loulla-Mae Eleftheriou-Smith,
14 October 2010
 

Diet Coke has partnered with celebrity jewellery designer Johnny Rocket to launch...

Limited edition: crystal Diet Coke bottles come to Selfridges
 
 
 
Also in the News
 
Waitrose brings out new Heston Blumenthal range
Loulla-Mae Eleftheriou-Smith,
14 October 2010
 
Coca-Cola invests in StreetGames charity ahead of London 2012
Loulla-Mae Eleftheriou-Smith,
14 October 2010
 
BAA to evict luxury car lottery operator
Loulla-Mae Eleftheriou-Smith,
14 October 2010
 
Polo Ralph Lauren launches UK e-commerce site
Loulla-Mae Eleftheriou-Smith,
14 October 2010
 
Asos retail sales rocket 50% in six months
Katherine Levy,
14 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
All you need is fun
Greg Taylor
 

The Fun Theory site is all about using fun to change people's behaviour for the better. It doesn't matter who...

 
 
Quango & cash
Jeremy Lee
 

Cabinet secretary Francis Maude has got his axe out and hacked away at the quangos - or put them on...

 
 
Has advertising lost the WOW! factor for the X factor?
Chris Arnold
 

Are we seeing a move towards a popular style of advertising? Ads that are more like TV programmes, YouTube videos...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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