Wednesday 20 October 2010

Marketing Daily - the Spending Review, Marmite, Aviva, Dixons and Metro

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Spending review hits VisitBritain hard
Daniel Farey-Jones,
20 October 2010
 

The comprehensive spending review laid out by the chancellor George Osborne today...

George Osborne: unveiled comprehensive spending review today
 
 
Currys and PC World use the force of Star Wars
Daniel Farey-Jones,
20 October 2010
 

Dixons Retail has licensed the robot characters from 'Star Wars' to feature...

R2-D2: stars in latest Currys campaign
 
 
Marmite spreads pop-up partnership with Selfridges
Mark Banham,
20 October 2010
 

Unilever brand Marmite is to roll out its pop-up shop partnership with...

Marmite: the brand's first pop-up shop in London last year
 
 
ABTA hires new head of communications
Loulla-Mae Eleftheriou-Smith,
20 October 2010
 

ABTA, the travel association, has named Victoria Bacon as its new head...

ABTA: 2010 holiday ad campaign
 
 
Aviva to sponsor video-on-demand rugby
Mark Banham,
20 October 2010
 

Aviva has signed a deal to sponsor the Premiership Rugby channel on...

Rugby deal: Aviva’s UK chief executive Mark Hodges
 
 
Metro launches its first national ad campaign
Arif Durrani,
20 October 2010
 

Metro, Associated's free city-centric newspaper, has today launched its first nationwide consumer...

Metro: launches Win the Cover competition
 
 
 
Also in the News
 
Andrew Walmsley on Digital: Microsoft dials in to future
Andrew Walmsley,
20 October 2010
 
Helen Edwards on Branding: No clear line of insight
Helen Edwards,
20 October 2010
 
Brand Health Check: Heineken
Rachel Barnes,
20 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Local or International?
Kerrie Finch
 

For a country the size of Wales, the Netherlands sure does have a lot of creative agencies, design bureaus and...

 
 
Ryanair and the human importance of customer service
Hugh Salmon
 

On Brand Republic, the line breaks read more easily on my Home Page than on the individual post. I don't...

 
 
Kola buzz
Greg Taylor
 

Fritz-kola is a cola soft drink from Hamburg, Germany that will keep you up all night. The brainchild of Lorenz...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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c.£40k dep on exp,
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Clever Campaigner? Account Manager - advertising, brand campaigns, brand experience - £30K, Gabriele Skelton
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£45000 - £55000 per annum + Excellent Commission and benefits, City of London
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