Digital PM - Havas, The Sun, WKD, Unilever, Ogilvy

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Social media key to the future of marketing, says Havas chief by Sarah Shearman 12 October 2010, 12:30PM Businesses which integrate social media into their structure will be the most successful, according to David Jones, global chief executive of Havas Worldwide. The Sun launches iPhone app for celeb gossip column Bizarre by Staff 12 October 2010, 02:42PM News International is continuing to push its paid content strategy with the announcement of a paid for Apple iPhone app for its celeb gossip column Bizarre. WKD social media campaign to follow rogue employee by Sara Kimberley 12 October 2010, 11:44AM Beverage Brand-owned alcopop drink WKD is to launch a tongue-in-cheek social media campaign created by Elvis that follows the activity of a fictional former employee on the run. Unilever announces crowdsourcing success and a new website by Arif Durrani 12 October 2010, 03:46PM Unilever, the world's second-largest advertiser, is changing the way it markets itself to incorporate more crowdsourcing and co-creation opportunities and to be less "corporate", according to chief marketer Keith Weed. 'iPads will save newspapers,' says Unilever CMO Weed by Arif Durrani 12 October 2010, 01:55PM Apple's iPad, and devices like it, will prove to be the saviour of the newspaper industry, according to Unilever's chief marketing and communications officer, Keith Weed. Ogilvy New York creative director lambasts agency's digital work by Gordon MacMillan 12 October 2010, 03:42PM Lars Bastholm, the chief creative officer of Ogilvy NY, has sent a memo to staff slating the agency's digital creative efforts the quality of which he said was disturbingly bad. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Financial Times iPad app brings in £1m by Staff, 12 October 2010, 11:29AM Diffusion in social media drive for lingerie brand La Senza in the UK and Ireland by David Singleton, 12 October 2010, 08:31AM Future to launch second Apple mag by Katherine Levy, 12 October 2010, 11:04AM Deadline looms for Google YouView challenge by Maisie McCabe, 12 October 2010, 11:40AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs The good news: TV won't ever 'overtake' the internet. TESS ALPS 12/10/2010 Revelation that online video brand recall is higher at work Jack Wallington 11/10/2010 Awards show it is possible to make profitable use of staff Bob Willott 10/10/2010 Social Media is Keeping Brands Busy and Evolving Mel Carson 07/10/2010 Your Customers Deserve Your Best Copy Christopher Johns 06/10/2010 Latest jobs Digital Traffic Manager/ Digital Studio Manager/ Digital Resour Recruiter Purple Consultancy Salary £28000 - £35000 per annum Location London Account Director Recruiter Dynamic New Alliances Salary £35K - £40K Location Crawley Digital Brand Manager - French & English essential! Recruiter Ad Lib Salary £30k - £35k + benefits Location Guernsey, Channel Islands Marketing and PR Manager Recruiter The Blueprint Salary £40000 - £45000 per annum + Bens Location London Account Director Recruiter Daniel Marks London Salary £38k-50k + Benefits Location Central London Machine Campaigns Executive Recruiter Gala Coral Group Salary £25k - £30k depending on experience Location Nottingham Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders