Thursday 14 October 2010

Breaking news from Brand Republic - L'Oréal, SCA, News of the World, Waitrose, Everything Everywhere

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L'Oréal reviews European digital media
L'Oréal reviews European digital media
by Katherine Levy
14 October 2010, 08:00AM
L'Oréal, the French cosmetics giant, is reviewing its digital media planning and buying business in Western Europe as it looks to ramp up its digital spend.
SCA calls £20m ad pitch
SCA calls £20m ad pitch
by Matt Williams
14 October 2010, 08:00AM
SCA Hygiene is on the hunt for an agency to handle the £20 million pan-European advertising account for its female hygiene products.
News of the World revamps site and starts to charge
News of the World revamps site and starts to charge
by John Reynolds
14 October 2010, 10:05AM
News International has revamped its News of the World website and put its news content behind a paywall, as the company ramps up its commitment to paid-for content.
Waitrose brings out new Heston Blumenthal range
Waitrose brings out new Heston Blumenthal range
by Loulla-Mae Eleftheriou-Smith
14 October 2010, 09:27AM
Waitrose has launched the new food range from celebrity chef Heston Bloomenthal, called 'Heston from Waitrose'.
Everything Everywhere trial Orange-T-Mobile co-branded stores
Everything Everywhere trial Orange-T-Mobile co-branded stores
by Ben Bold
14 October 2010, 09:36AM
Everything Everywhere, the company formed by the merger of Orange and T-Mobile, is to revamp six of its single-branded stores as dual-branded shops in the run up to Christmas.
Nestlé accused of misusing Change4Life branding
Nestlé accused of misusing Change4Life branding
by Gemma Charles
14 October 2010, 09:14AM
The Children's Food Campaign (CFC) has claimed that Nestlé is misusing the Government's Change4Life branding to promote its high-sugar products.
Asos retail sales rocket 50% in six months
Asos retail sales rocket 50% in six months
by Katherine Levy
14 October 2010, 10:16AM
Asos, the online retailer, has seen its retail sales rise by 50% in the first half of its financial year, following its launch in the US last month.
Engine secures £62.5m for global growth
Engine secures £62.5m for global growth
by staff
14 October 2010, 08:00AM
Engine last night announced that it has secured £62.5 million investment from the private equity company HIG Capital and is now pushing ahead with its global expansion plans.
YouView criticises timing of BSkyB complaint
YouView criticises timing of BSkyB complaint
by Maisie McCabe
14 October 2010, 09:50AM
Internet TV consortium YouView has suggested BSkyB timed its late submission to broadcasting regulator Ofcom on the YouView issue, in order to extend the regulatory process in pursuit of "commercial self interest".
Green & Black's hires Brave for first cinema ad
Green & Black's hires Brave for first cinema ad
by Sara Kimberley
14 October 2010, 09:45AM
Green & Black's has appointed Brave to handle its first cinema advertising campaign.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
Publishing for the post-Loaded generation
Publishing for the post-Loaded generation
by Harriet Dennys
13 October 2010, 03:00PM
Geoff Campbell, managing director of Bauer Media's men's lifestyle brands, tells Harriet Dennys how the publisher is rethinking the focus for FHM and Zoo to engage with a new generation of magazine readers
How long can the UK dominate the European digital landscape?
How long can the UK dominate the European digital landscape?
by Catherine Borrel
11 October 2010, 08:30AM
IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?
Think BR

In the digital world, test and learn strategies are crucial for brands and agencies.

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Also in the news
'Print isn't dead', says FT's commercial chief Hughes
by Arif Durrani, 13 October 2010, 04:07PM
Supermarket promotions hit a record high in September
by Rachel Barnes, 13 October 2010, 01:26PM
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by Maisie McCabe, 13 October 2010, 03:55PM
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by Sarah Shearman, 13 October 2010, 01:22PM
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by Staff, 13 October 2010, 01:00PM
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