Thursday, 28 October 2010

Marketing Daily - P&G, Orange, Thomas Cook, Three, and Top Gear

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
P&G profits drop despite 2% sales increase
Loulla-Mae Eleftheriou-Smith,
28 October 2010
 

Procter & Gamble, the world's largest consumer goods company, has suffered a...
Procter & Gamble: Cat Deeley stars in Pantene swoosh campaign
 
 
Thomas Cook cushions air passenger tax rise
Loulla-Mae Eleftheriou-Smith,
28 October 2010
 

Thomas Cook is marking the rise in Air Passenger Duty (APD) by...
Thomas Cook ad: 'Beat the Taxman'
 
 
Orange 'Balloonacy' digital race returns
Ben Bold,
28 October 2010
 

Orange is hoping to replicate the success of 2008's "Balloonacy" campaign, in...
Orange: relaunches Balloonacy internet race
 
 
Charities join forces for Women's Day campaign
Rachel Barnes,
28 October 2010
 

Amnesty, Save the Children, Oxfam and ActionAid are among the charities to...
Amnesty - one of the charities backing International Women's Day
 
 
Retailers top consumer trust as banks lose out
Andrew McCormick,
28 October 2010
 

The UK's bailed-out banks, including Lloyds TSB, NatWest and Halifax, are suffering...
M&S - topped the survey for most trusted brand
 
 
Three campaign to promote Spotify partnership
Alex Brownsell,
28 October 2010
 

Mobile network Three is launching a campaign to promote its partnership with...
Three: latest campaign promotes Spotify partnership
 
 
 
Also in the News
 
E-commerce contributes £100bn to UK economy
Ben Bold,
28 October 2010
 
Premier close to relisting Hovis lines in Tesco
John Reynolds,
28 October 2010
 
Top Gear available on BA flights in BBC deal
Loulla-Mae Eleftheriou-Smith,
28 October 2010
 
Radox signs up as first sponsor of Mumsnet's book club
John Reynolds,
28 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Build or buy a database?
Ol Janus, MD, EHS 4D Discovery
 

If you are serious about engendering long term profitable relationships from existing customers it is widely agreed that deriving effective...
 
 
Am I loyal, or simply a creature of habit?
Ben Hughes
 

     The FT's online lead story on Tuesday was "UK recovery faster than expected". The reason for the upbeat...
 
 
Why consumers should care about data governance
Ol Janus, MD, EHS 4D Discovery
 

This question - should consumers care about data governance? - is a big one to answer, covering the collection, storage...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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