Breaking news from Brand Republic - UK adspend, Bellwether Report, Argos, BBC Magazines, Glenfiddich, Lego

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news ZenithOptimedia upgrades forecast and predicts three-year growth by Ben Bold 18 October 2010, 09:41AM The economic recovery is in full swing, with UK adspend set to grow 4.5% to £11.3bn in 2010 compared with 2009, fuelled by a return-to-form from the TV market, a boost in outdoor spend and a hike in internet adspend, according to ZenithOptimedia. Marketing budgets hold steady according to Bellwether by Ian Darby 18 October 2010, 12:01AM Marketing budgets rose slightly during the third quarter but advertisers remain cautious about their prospects, according to the latest IPA/BDO Bellwether Report. Argos starts festive countdown with beatboxing Bing Crosby by Sara Kimberley 18 October 2010, 09:18AM Argos has launched its Christmas TV ad featuring Bing Crosby beatboxing to a festive audience, with 10 weeks to go until 25 December. BBC Magazines recruits mobile devices publisher by Katherine Levy 18 October 2010, 10:05AM BBC Magazines has hired Rebekah Billingsley, the deputy digital director at Hachette Filipacchi, as mobile devices publisher. Glenfiddich campaign takes on life's adventures by Sara Kimberley 18 October 2010, 12:01AM Glenfiddich is launching a global advertising campaign today encouraging consumers to make the most of life's adventures. Lego launches contest to find TV ad stars by Maisie McCabe 18 October 2010, 09:07AM Lego and Nickelodeon, the Viacom-owned children's channel, have launched a campaign to find children to star in a TV spot planned for November. Adland The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added. View the map  Intelligence Publishing for the post-Loaded generation by Harriet Dennys 13 October 2010, 03:00PM Geoff Campbell, managing director of Bauer Media's men's lifestyle brands, tells Harriet Dennys how the publisher is rethinking the focus for FHM and Zoo to engage with a new generation of magazine readers How long can the UK dominate the European digital landscape? by Catherine Borrel 11 October 2010, 08:30AM IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap? Think BR When it comes to tobacco advertising, has the last puff of smoke been extinguished? Read the article  Also in the news AOP SUMMIT 2010: iPlayer must appeal to mass audiences, says BBC on-demand chief by Maisie McCabe, 18 October 2010, 09:38AM AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto by Daniel Farey-Jones, 15 October 2010, 05:40PM AOP SUMMIT 2010: Times' digital chief says News Int fully behind paywall by Ben Bold, 15 October 2010, 04:51PM AOP SUMMIT 2010: GNM plans to launch three apps before Christmas by Arif Durrani, 15 October 2010, 01:50PM AOP SUMMIT 2010: Google is very transparent, says UK boss by Maisie McCabe, 15 October 2010, 12:45PM AOP SUMMIT 2010: 'Online publishers must learn from newspaper design' by Ben Bold, 15 October 2010, 11:00AM AOP SUMMIT 2010: Publishing failures unite at AOP 2010 by Arif Durrani, 15 October 2010, 04:11PM AOP SUMMIT 2010: 'experimentation and innovation' is key, says Faircliff by Rich Sutcliffe, 15 October 2010, 09:30AM Latest Blog Entries What does a start-up need ? Steve Henry, 18 October 2010 Last click, past click, every click; evolving the PPC approach Gareth phillips, 18 October 2010 In Imitation of a Reverse Letter 'S' Dave Barton, 15 October 2010 The Age of Dialogue has grown up Sue Unerman, 15 October 2010 Publishing failures unite at AOP 2010 Arif Durrani, 15 October 2010 5 Bubbles with added bling Greg Taylor, 15 October 2010 Latest jobs Senior Project Manager Recruiter Propel Salary £40000 - £45000 per annum + full benefits Location City of London Digital Account Manager Recruiter Direct Recruitment Salary £35k Location London Senior Project Manager Recruiter The Blueprint Salary £50000 - £60000 per annum + Package Location London Account Manager/Senior Account Manager Recruiter Michael Page Marketing Salary £30000 to £35000 per annum Location London Head of Brand Strategy Recruiter Barclaycard Salary negotiable Location London Account Director Recruiter Dynamic New Alliances Salary £35K - £40K Location Crawley Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders