Tuesday 26 October 2010

Breaking news from Brand Republic - Government cuts, MasterChef, Tesco Clubcard, Man City FC, Burger King, Skoda, Bauer, Wolf Blass, Sony Ericsson, EMI

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Latest news
Government cuts could cost industry £750m
Government cuts could cost industry £750m
by Nicola Clark
26 October 2010, 08:00AM
The marketing services industry is facing losses of up to £750m in turnover over a four-year period as a result of the government's planned spending cuts.
Shine brings MasterChef to mobiles
Shine brings MasterChef to mobiles
by Maisie McCabe
26 October 2010, 09:30AM
TV production giant Shine Group has launched the MasterChef Academy app, the first digital extension of the MasterChef brand in the UK, featuring judges John Torode and Gregg Wallace.
Tesco readies Clubcard scheme for web revamp
Tesco readies Clubcard scheme for web revamp
by Rachel Barnes
26 October 2010, 09:03AM
Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes in the programme's 15-year history.
Man City FC names marketing chief
Man City FC names marketing chief
by John Reynolds
26 October 2010, 09:39AM
Manchester City Football Club has promoted Ian Cafferky to the new role of chief brand and commercial officer.
Burger King to launch first 'value' menu
Burger King to launch first 'value' menu
by John Reynolds
26 October 2010, 08:00AM
Burger King is to launch its first 'value' menu as it looks to extend its appeal to money-conscious consumers.
Skoda loses another top UK marketer
Skoda loses another top UK marketer
by Alex Brownsell
26 October 2010, 09:15AM
Skoda faces a potential marketing crisis after losing its second top UK brand boss in a year.
Bauer Media launches pilot of Gaz7etta with Grazia magazine
Bauer Media launches pilot of Gaz7etta with Grazia magazine
by Katherine Levy
26 October 2010, 07:55AM
Bauer Media has unveiled its pilot issue of brand new men's magazine Gaz7etta in today's issue of Grazia (26 October), for readers to pass on to "the man in their life".
Wolf Blass appoints first digital agency
Wolf Blass appoints first digital agency
by Sara Kimberley
26 October 2010, 08:59AM
Treasury Wine Estates, the wine division of the Foster's Group, has appointed Fuse Digital to handle the digital account for its Wolf Blass brand.
Sony Ericsson in soccer push for smartphones
Sony Ericsson in soccer push for smartphones
by Sarah Shearman
26 October 2010, 09:20AM
Sony Ericsson is positioning its Xperia Android range as the best for watching football in a drive to boost its share of the smartphone market
EMI signs deal to make F*** Me I'm Famous a global brand
EMI signs deal to make F*** Me I'm Famous a global brand
by Ben Bold
26 October 2010, 08:00AM
EMI Music has signed a deal with the founders of Ibiza clubbing marque F*** Me I'm Famous (FMIF) to turn it into a global dance brand.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
Countdown to the spending review
Countdown to the spending review
by Gavin Hilton
20 October 2010, 09:01AM
The government's spending review is published today at 12:30pm; new research from RAPP looks at the possible impact it will have on brands and whether the potential cuts could damage hopes for the 'Big Society'.
The spending power and media habits of X Factor fans
The spending power and media habits of X Factor fans
by Russell Budden
19 October 2010, 08:00AM
Kantar Media's TGI study looks at fans of hit show 'X Factor', revealing their spending power and media consumption habits.
Think BR

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Also in the news
Calvin Klein ads banned for promoting rape
by Staff, 25 October 2010, 12:13PM
Polydor launches Cheryl Cole Facebook and poster campaign
by Katherine Levy, 25 October 2010, 01:30PM
GMG appoints GroupM man as new CFO
by John Reynolds, 25 October 2010, 01:22PM
Ad creative Judy Smith passes away
by John Tylee, 25 October 2010, 01:30PM
H&M iPhone app approaches 1.5 million downloads
by Staff, 25 October 2010, 12:30PM
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