Tuesday 19 October 2010

Marketing Daily - Daily Mirror, Mars, Penguin, Allianz and Quorn

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Daily Mirror's plans for online paywall revealed
John Reynolds,
19 October 2010
 

The Daily Mirror is set to become the latest national newspaper brand...

Daily Mirror: plans to install paywall
 
 
Mars bolsters power of UK brand team
Gemma Charles,
19 October 2010
 

Mars is overhauling its global confectionery business to give the UK operation...

Mars: overhauls global confectionery business
 
 
Penguin switches tactics with TV drive
Andrew McCormick,
19 October 2010
 

Penguin Books is turning to TV to back its publication of the...

'A Tiny Bit Marvellous' by Dawn French
 
 
Quorn targets veggies on TV
John Reynolds,
19 October 2010
 

Premier Foods is shifting the focus of its meat-free food range Quorn...

Quorn
 
 
Allianz set for global ad push
Alex Brownsell,
19 October 2010
 

German financial-services group Allianz is launching its biggest international ad campaign to...

Allianz
 
 
Big brands gear up for 'keyword' court cases
Sarah Shearman,
19 October 2010
 

A host of big-name brands are preparing to take High Court action...

Big brands gear up for 'keyword' court cases
 
 
 
Also in the News
 
First Direct launches spoof viral films
Ben Bold,
18 October 2010
 
Royal Mail seeks to increase business mail prices
Daniel Farey-Jones,
18 October 2010
 
Nissan creates 'first-ever' Flash-enabled phone app
Ben Bold,
18 October 2010
 
Wilkinson Sword launches £20m marketing campaign
Loulla-Mae Eleftheriou-Smith,
19 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Weird, wacky and cool PARTNERSHIP MARKETING part 1
Chris J Reed
 

In my role of Regional Partnerships Director for Asia Pacific for Partnership Marketing in Singapore I have the great pleasure...

 
 
Are you Facebook's 'Billy No Mates?'
Mark Tomkins, TDA
 

Who are your friends on Facebook? Probably a weird old mish-mash of Aunt Renee, Bob from accounts and that woman you met...

 
 
Cutting the media down to size
Alan Mitchell
 

For generations 'marketing' and 'media' were joined at the hip. Today, the main trend is in the opposite direction - towards an...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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