Monday, 11 October 2010

Media PM - Microsoft, Lloyds TSB, The Economist, IPC, Channel 4, X Factor, TV ratings

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Media PM Bulletin
 
 
 
*   Latest News
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Microsoft Windows Phone 7: Ad campaign promises to free people from their phones
Microsoft to break records with Windows Phone 7 campaign
Sara Kimberley, 11 October 2010

Microsoft is launching the 'biggest TV marketing campaign in the history of...

  
Lloyds TSB: reviews £50m DM account
Lloyds TSB reviews £50m DM account
Sara Kimberley, 11 October 2010

Lloyds TSB is reviewing its estimated £50m direct marketing account.

  
The Economist: launches Intelligent Life via iPad
The Economist launches US Intelligent Life via iPad
Katherine Levy, 11 October 2010

Intelligent Life, the quarterly arts and lifestyle magazine published by The Economist...

  
Caravan magazine: sold by IPC to Warners
IPC offloads Caravan magazine to Warners
Katherine Levy, 11 October 2010

IPC Media has sold its specialist magazine Caravan to Lincolnshire-based Warners Group...

  
Channel 4: readies Twist promotional campaign
Channel 4 to launch Twist brand campaign
Maisie McCabe, 11 October 2010

Channel 4 is to launch an interactive campaign called Twist, its first...

  
Simon Cowell: X Factor judge strikes gold
First live X Factor breaks more records
Maisie McCabe, 11 October 2010

The first live show of this year's ' X Factor', starring young...

  
Downton Abbey: ITV show scores eight million viewers
Downton Abbey beats the former Doctor
11 October 2010

The ITV period drama 'Downton Abbey' beat the first episode of the...

  
*   Also in the News
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YouGov sinks to pre-tax loss
John Reynolds, 11 October 2010
Advertisers line-up for Cosmo on Campus
Katherine Levy, 11 October 2010
MTV appoints Ad2One Ireland
Maisie McCabe, 11 October 2010
Out and About 08 October
Harriet Dennys, 08 October 2010
 
 
Blogs & Forums
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A friend of mine I met for a drink last week said my previous blog was the most boring one...

 
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