Monday 18 October 2010

Marketing Daily - Bellwether, The Independent, Travelex, VW, and The AA

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Marketing budgets hold steady according to Bellwether
Ian Darby,
18 October 2010
 

Marketing budgets rose slightly during the third quarter but advertisers remain cautious...

Sutherland: cautious
 
 
Travelex hires former HBOS marketing head
Daniel Farey-Jones,
18 October 2010
 

Foreign exchange specialist Travelex has hired Philip Hanson, the former HBOS marketing...

Philip Hanson: joins Travelex as marketing and e-commerce director
 
 
Independent to launch first quality daily newspaper for 25 years
Arif Durrani,
18 October 2010
 

Alexander Lebedev's Independent Print Limited is set to unveil i, the UK's...

The logo for the new Independent offshoot i
 
 
Green & Black's on hunt for Willy Wonka-style taste guru
By John Reynolds,
18 October 2010
 

Green & Black's, the Cadbury-owned premium brand, is offering chocolate lovers the...

Green & Black's: ad campagin seeks chocolate taster
 
 
Volkswagen unveils biggest cinema ad in six years
Sara Kimberley,
18 October 2010
 

Volkswagen is set to target film lovers next week with "See film...

VW: cinema ads include version of When Harry Met Sally
 
 
AA recruits John Cleese for home emergency ads
John Reynolds,
18 October 2010
 

The AA is supporting its push into home emergency services with an...

AA: home emergency ad stars John Cleese
 
 
 
Also in the News
 
Argos starts festive countdown with beatboxing Bing Crosby
Sara Kimberley,
18 October 2010
 
Lego launches contest to find TV ad stars
Maisie McCabe,
18 October 2010
 
Glenfiddich campaign takes on life's adventures
Sara Kimberley,
18 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Recession over? Don’t start holding your breath yet
Bob Willott
 

Today's IPA Bellweather Report seems to have concluded that the marketing industry is bouncing along the bottom of a recession...

 
 
The importance of direct mail in driving consumers online
Angus Morrison, manger of mmc.co.uk
 

More and more money is being spent by consumers online. For instance, last year online retail sales increased by 13...

 
 
What does a start-up need ?
Steve Henry
 

    I was talking to a planner the other day from one of the big agencies. We were talking...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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