Tuesday 12 October 2010

Media PM - Guardian Changing Advertising Summit, News International, BBC Trust, The Sun, Financial Times, TV ratings

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Media PM Bulletin
 
 
 
*   Latest News
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Keith Weed, Unilever's chief marketing and communications officer
'iPads will save newspapers,' says Unilever CMO Weed
Arif Durrani, 12 October 2010

Apple's iPad, and devices like it, will prove to be the saviour...

  
Jerry Buhlmann, chief executive of Aegis Group (picture Colin Stout)
Media must be about more than image, says Aegis' Buhlmann
Sarah Shearman, 12 October 2010

Media should be viewed as a way for brands to spend time...

  
Katie Vanneck-Smith: NI's new chief marketing officer
NI poaches Discovery's Rey and appoints chief marketer
Sara Kimberley, 12 October 2010

News International (NI) has poached Discovery Television Networks's chief operating operator David...

  
Harry Potter day on Radio 1 casued complaints
BBC Trust revises rules for brands on Auntie
Maisie McCabe, 12 October 2010

The BBC Trust has revised its editorial guidelines covering product prominence, following...

  
The Sun launches iPhone app for celeb gossip column Bizarre
The Sun launches iPhone app for celeb gossip column Bizarre
Staff, 12 October 2010

News International is continuing to push its paid content strategy with the...

  
Financial Times iPad app brings in £1m
Financial Times iPad app brings in £1m
Staff, 12 October 2010

The Financial Times is celebrating after revealing that its Apple iPad app...

  
Whitechapel: ITV drama drew an average of 5.63 million viewers
Return of ITV's Whitechapel beats Spooks
Maisie McCabe, 12 October 2010

The new series of 'Whitechapel', whose inspiration has moved on from Jack...

  
*   Also in the News
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Murdoch's newspaper rivals join BBC in opposing Sky takeover
John Reynolds and Daniel Farey-Jones, 12 October 2010
Byford to leave as BBC sheds deputy director general role
Maisie McCabe, 12 October 2010
Deadline looms for Google YouView challenge
Maisie McCabe, 12 October 2010
Future to launch second Apple mag
Katherine Levy, 12 October 2010
P&G warns of UK double-dip
Loulla-Mae Eleftheriou-Smith, 12 October 2010
Carat wins £250k NatMag 100 Award for client Debenhams
Katherine Levy, 11 October 2010
UK adspend returns to double digit growth
Katherine Levy, 12 October 2010
 
 
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