Monday, 11 October 2010

Digital PM - Microsoft, Economist, Channel 4, MTV

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Microsoft to break records with Windows Phone 7 campaign
Microsoft to break records with Windows Phone 7 campaign
by Sara Kimberley
11 October 2010, 04:08PM
Microsoft is launching the 'biggest TV marketing campaign in the history of the mobile business' to promote its new Windows Phone 7 system as it bids to remain a player in the expanding smartphone market.
The Economist launches US Intelligent Life via iPad
The Economist launches US Intelligent Life via iPad
by Katherine Levy
11 October 2010, 10:37AM
Intelligent Life, the quarterly arts and lifestyle magazine published by The Economist Group, has become the first major magazine to be launched in the United States exclusively through an iPad app.
Channel 4 to launch Twist brand campaign
Channel 4 to launch Twist brand campaign
by Maisie McCabe
11 October 2010, 12:20PM
Channel 4 is to launch an interactive campaign called Twist, its first brand campaign for four years, which will offer viewers the chance to write Channel 4 ads to be aired on TV.
MTV appoints Ad2One Ireland
MTV appoints Ad2One Ireland
by Maisie McCabe
11 October 2010, 10:34AM
Viacom-owned MTV Networks has appointed Ad2One Ireland to look after its digital sales in Ireland, following a review of its online sales strategy.
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Also in the news
Vodafone fights rivals with multi-million marketing offensive
by Loulla-Mae Eleftheriou-Smith, 11 October 2010, 09:31AM
Think BR: In the digital world, 'test and learn' strategies are crucial
by Christian Schmalzl, 11 October 2010, 08:30AM
How long can the UK dominate the European digital landscape?
by Catherine Borrel, 11 October 2010, 08:30AM
Think BR

The latest comment from our columnists and leading industry figures

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From the blogs
Revelation that online video brand recall is higher at work
Jack Wallington
11/10/2010
Awards show it is possible to make profitable use of staff
Bob Willott
10/10/2010
Social Media is Keeping Brands Busy and Evolving
Mel Carson
07/10/2010
Your Customers Deserve Your Best Copy
Christopher Johns
06/10/2010
UK's public marketing agencies see profits rise 52%
Bob Willott
05/10/2010
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