Friday, 22 October 2010

Campaign Daily Fix - Coca-Cola, Channel Five, Covonia, BSkyB, Dell

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Campaign Daily Fix
 
22 October 2010  
Latest News
Ivan Pollard: leaving Naked for Coca-Cola
Ivan Pollard exits Naked for Coca-Cola US
Katherine Levy, 22 October 2010

Ivan Pollard is set to leave Naked Communications at the start of the New Year to lead the US marketing team at drinks giant, and current client, Coca-Cola.

 
Channel 5 and Thinkbox set to part company
Channel Five and Thinkbox set to part company
Daniel Farey-Jones, 22 October 2010

Richard Desmond continues to make his mark at Channel Five, with the broadcaster expected to confirm it is parting ways with Thinkbox, the commercial television marketing body.

 
Covonia: launches its biggest TV campaign to date
Covonia launches TV ad with a thump
Sara Kimberley, 22 October 2010

Cough and cold medicine brand Covonia is launching its biggest TV campaign to date.

 
Jeremy Darroch: chief executive of BSkyB
BSkyB profits up 25% in third quarter
Mark Banham, 22 October 2010

BSkyB has posted a rise in profits of 25% to £255m for the third quarter of the year and now looks certain to reach its self-imposed target of 10 million...

 
Del: the Mini 5 tablet computer
Dell to spend 'hundreds of millions' on rebranding campaign
Staff, 22 October 2010

NEW YORK - Dell is to spend "hundreds and hundreds of millions" on an advertising campaign to revamp its image and move away from price as it attempts to chase...

 
 
Also in the News
Coca-Cola to mothball Malvern brand after 23 years of ownership
Loulla-Mae Eleftheriou-Smith, 22 October 2010
Guardian issues 'Six tips for social media engagement' guide
Staff, 22 October 2010
 
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Latest Work
BBC 'electric proms' by Fallon
BBC 'electric proms' by Fallon
22 October 2010

Fallon and the BBC have created a new campaign to promote BBC Radio 2's Electric Proms.

 
Virigin Media 'speedy launch' by DDB UK
Virgin Media 'speedy launch' by DDB UK
21 October 2010

DDB UK has created its first work for Virgin Media since winning the business earlier this year.

 
Ubisoft 'Just Dance 2' by Audacity
Ubisoft 'Just Dance 2' by Audacity
21 October 2010

Ubisoft UK, through its advertising agency Audacity, is launching Just Dance 2 for Ninetndo Wii, with a TV campaign

 
Bordeaux 'Xmas turkey' by Isobel
Bordeaux 'Xmas turkey' by Isobel
21 October 2010

The Bordeaux Wine Council has launched the latest in its 'good food would choose bordeaux' print campaign with a Christmas twist.

 
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