Wednesday 27 October 2010

Marketing Daily - Sony, Birds Eye, Standard Chartered, BP, and Go-Ahead

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Sony pushes VAT-cashback before Christmas
Ben Bold,
27 October 2010
 

Sony UK is to pay consumers back the VAT on selected products,...
Sony 'Scrooge' ad: Starring Sir Derek Jacobi
 
 
Birds Eye appoints Cadbury marketer Margaret Jobling
John Reynolds,
27 October 2010
 

Cadbury has parted company with its interim marketing director Margaret Jobling, who...
Cadbury: Jobling moves to Birds Eye
 
 
Standard Chartered defends Liverpool FC sponsorship
Alex Brownsell,
27 October 2010
 

Banking giant Standard Chartered has defended its record £80m sponsorship of Liverpool...
Liverpool FC
 
 
BP brand positioning criticised by Shell
Alex Brownsell,
27 October 2010
 

BP has been accused by rival energy giant Shell of presenting a...
Greenpeace satirise 'Beyond Petroleum' at the site of the Gulf spill
 
 
Former Co-op man to head up marketing for LNT Group
John Reynolds,
27 October 2010
 

Patrick Allen, the former director of marketing at the Co-operative, has resurfaced...
Patrick Allen: quit Co-op in July
 
 
Go-Ahead gains new chief executive from TfL
Loulla-Mae Eleftheriou-Smith,
27 October 2010
 

Go-Ahead, the UK bus and rail operator, has appointed Transport for London's...
Keith Ludeman: Go-Ahead group chief executive
 
 
 
Also in the News
 
British Airways extends mobile boarding to Blackberry and Android
Loulla-Mae Eleftheriou-Smith,
27 October 2010
 
Amazon.com redesigns itself for iPad
Sarah Shearman,
27 October 2010
 
Brand Health Check: Liverpool FC:
Andy McCormick,
27 October 2010
 
Andrew Walmsley on Digital: Murky media deals
Andrew Walmsley,
27 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Can Channel 4 avoid a good kicking?
Jeremy Lee
 

Channel 4 didn't like the survey that ran in last week's Campaign , which indicated that media agencies had it...
 
 
The Ultimate Social Media Experience
Jan-Peter Wiersma
 

First of all, social media is old. It just used to be called 'listening to your audience' but we seem...
 
 
WAN’s Balding exits as newspapers embrace digital future
Arif Durrani
 

So goodbye then Timothy Balding, the venerable leader of the international press body WAN, who leaves his industry advocate role after 25...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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