Thursday 14 October 2010

Digital PM - IPC, Heinz, Euro RSCG, Asos

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Latest news
IPC launches debut iPad app
IPC launches debut iPad app
by John Reynolds
14 October 2010, 04:12PM
IPC, the magazine publisher, has launched its first iPad app - a free version of its design, fashion and lifestyle magazine, Wallpaper.
Heinz relabels Tomato Ketchup as Secret Ingredient
Heinz relabels Tomato Ketchup as Secret Ingredient
by Ben Bold
14 October 2010, 12:45PM
Heinz is trumpeting the virtues of its flagship brand Tomato Ketchup, promoting it as a key ingredient in an array of classic recipes, via a digitally led campaign created by AMV BBDO.
Euro RSCG scoops Chivas digital task
Euro RSCG scoops Chivas digital task
by Matt Williams
14 October 2010, 11:05AM
Euro RSCG London has strengthened its place on the Pernod Ricard roster by winning the global digital advertising account for Chivas Regal.
Asos retail sales rocket 50% in six months
Asos retail sales rocket 50% in six months
by Katherine Levy
14 October 2010, 10:16AM
Asos, the online retailer, has seen its retail sales rise by 50% in the first half of its financial year, following its launch in the US last month.
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Also in the news
News of the World revamps site and erects paywall
by John Reynolds, 14 October 2010, 10:05AM
Facebook and Microsoft tie up to offer 'social search'
by Sarah Shearman, 14 October 2010, 11:45AM
Polo Ralph Lauren launches UK e-commerce site
by Loulla-Mae Eleftheriou-Smith, 14 October 2010, 11:20AM
Comparethemarket.com appoints LBi to digital account
by Sara Kimberley, 14 October 2010, 11:50AM
MediaVest lands £5m Digital Property Group
by Katherine Levy, 14 October 2010, 10:50AM
L'Oréal reviews European digital media
by Katherine Levy, 14 October 2010, 08:00AM
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From the blogs
The good news: TV won't ever 'overtake' the internet.
TESS ALPS
12/10/2010
Revelation that online video brand recall is higher at work
Jack Wallington
11/10/2010
Awards show it is possible to make profitable use of staff
Bob Willott
10/10/2010
Social Media is Keeping Brands Busy and Evolving
Mel Carson
07/10/2010
Your Customers Deserve Your Best Copy
Christopher Johns
06/10/2010
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