Tuesday, 12 October 2010

Breaking news from Brand Republic - Man City, Global adspend figures, Sky Shiela's Wheels, Bupa, LV=, Motorola

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Manchester City hit as global brand plans stall
Manchester City hit as global brand plans stall
by John Reynolds
12 October 2010, 08:00AM
Manchester City Football Club has suffered a dent to its ambitions to become one of the biggest football brands in the world, following the departure of its chief marketing officer, David Pullan.
UK ad spend returns to double digit growth
UK ad spend returns to double digit growth
by Katherine Levy
12 October 2010, 09:15AM
The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen's latest Global AdView Pulse report.
Murdoch's newspaper rivals join BBC in opposing Sky takeover
Murdoch's newspaper rivals join BBC in opposing Sky takeover
by John Reynolds and Daniel Farey-Jones
12 October 2010, 09:30AM
Rupert Murdoch's proposed full takeover of Sky has prompted the wrath of rival national newspaper publishers, who have joined the BBC and Channel 4 in calling on the Government to block the deal.
Sheilas' Wheels adds branded products
Sheilas' Wheels adds branded products
by Gemma Charles
12 October 2010, 08:00AM
Women-only insurance brand Sheilas' Wheels, renowned for its singing 'sheilas' ads, is preparing to launch a range of branded products in an attempt to tap into fresh revenue streams.
Bupa hones its UK team
Bupa hones its UK team
by Alex Brownsell
12 October 2010, 08:00AM
Bupa has completed a reshuffle of its UK marketing team, following the promotion of former British Airways (BA) commercial director Martin George to the role of managing director for group development.
LV= group marketing chief departs role
LV= group marketing chief departs role
by Alex Brownsell
12 October 2010, 08:00AM
LV= group marketing director David Radford has left the -insurance company without having a job to go to.
Motorola plots assault on smartphone market
Motorola plots assault on smartphone market
by Sarah Shearman
12 October 2010, 08:00AM
Motorola is stepping up its efforts to win share of the growing smartphone market with its first TV ad campaign of the year.
Carat wins £250k NatMag 100 Award for client Debenhams
Carat wins £250k NatMag 100 Award for client Debenhams
by Katherine Levy
11 October 2010, 05:30PM
Carat has been awarded the £250,000 NatMag 100 Award for the work it produced on behalf of its client Debenhams.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
How long can the UK dominate the European digital landscape?
How long can the UK dominate the European digital landscape?
by Catherine Borrel
11 October 2010, 08:30AM
IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?
Using mobile for successful and innovative comms planning
Using mobile for successful and innovative comms planning
by UM London
06 October 2010, 08:30AM
Research from UM London shows that consumers are using their handsets to keep entertained and informed, while brands - particularly through the use of apps - have a great opportunity for direct engagement.
Think BR

In the digital world, test and learn strategies are crucial for brands and agencies.

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Also in the news
Lloyds TSB reviews £50m DM account
by Sara Kimberley, 11 October 2010, 11:21AM
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Channel 4 to launch Twist brand campaign
by Maisie McCabe, 11 October 2010, 12:20PM
Dolmio launches competition for copycat ads
by Maisie McCabe, 11 October 2010, 11:45AM
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