Global bulletin from Brand Republic - Dell, News Corp, Guardian, Coca-Cola, Chevron

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Dell to spend 'hundreds of millions' on rebranding campaign by Staff 22 October 2010, 09:30AM NEW YORK - Dell is to spend "hundreds and hundreds of millions" on an advertising campaign to revamp its image and move away from price as it attempts to chase rivals. Murdoch aims sideswipe at 'traditional elites' curbs on News Corp by Daniel Farey-Jones 22 October 2010, 09:35AM Rupert Murdoch used a speech in London last night to obliquely criticise the UK media industry's opposition to his attempt to secure full control of BSkyB. Guardian issues 'Six tips for social media engagement' guide by Staff 22 October 2010, 11:38AM The Guardian has this morning published a new set of social media guidelines for its journalists, while in the US the Washington Post has instructed its staff to avoid replying to critics on Twitter - two papers two responses. Ivan Pollard exits Naked for Coca-Cola US by Katherine Levy 22 October 2010, 09:45AM Ivan Pollard is set to leave Naked Communications at the start of the New Year to lead the US marketing team at drinks giant, and current client, Coca-Cola. Chevron's ad campaign spoofed before it started by Katherine Levy 19 October 2010, 10:50AM NEW YORK - US oil company Chevron's new campaign has been hit with a hoax by environmental protesters. Y&R hires Sandy Thompson as global planning director by Staff 19 October 2010, 09:05AM NEW YORK - Sandy Thompson (pictured) is moving to Y&R as global planning director following 15 years at Saatchi & Saatchi. Dentsu pulls $600m bid for AKQA by Sara Kimberley 19 October 2010, 11:06AM Dentsu USA has ditched its audacious $600m (£383m) bid for digital specialist AKQA, sources at the network have confirmed. Starbucks rolls out digital media offering in US stores by Mark Banham 21 October 2010, 01:25PM Coffee chain Starbucks is attempting to deepen its relationship with US customers using its free Wi-Fi in US stores by providing free content in partnership with online giant Yahoo!. Also in the news OMG partners with Ice-TV for branded content reality show by Magz Osborne, 18 October 2010, 11:46AM ZenithOptimedia upgrades forecast and predicts three-year growth by Ben Bold, 18 October 2010, 09:41AM Converse continues courting indie set with hot chip clip by Staff, 21 October 2010, 12:23PM Apple's Steve Jobs slates challengers to iPad by Ben Bold, 19 October 2010, 12:56PM Media agency staffer tells sales reps: we can't see you til next year by Staff, 21 October 2010, 03:26PM Vodafone unveils Ashes campaign by Staff, 21 October 2010, 03:09PM Glenfiddich campaign takes on life's adventures by Sara Kimberley, 18 October 2010, 12:01AM Why News Corp really pulled the plug on Project Alesia by Arif Durrani, 21 October 2010, 02:20PM From Pakistan - Sabene Saigol blogs from Lahore Advertising as entertainment Sabene Saigol 12/10/2010 No sex please, we're Pakistani! Sabene Saigol 04/10/2010 Advertising for flood relief - how can we make it happen? Sabene Saigol 21/09/2010 From Singapore - Chris Reed on partnership marketing Cool, weird and funny MARKETING PARTNERSHIPS pt 2 Weird, wacky and cool PARTNERSHIP MARKETING part 1 LOVE your ride! Singapore demonstrates how commuting can make you SMILE! Party politics and brand don't mix The Human Touch From Amsterdam - Kerrie Finch blogs from Holland Local or International? "I'm sorry but- ..." More chutzpah required - making your mark with International media External website Latest jobs Creative Services Man/Director - To £40K - Bristol Recruiter Henry Nicholas Associates Salary £35000 to £40000 per annum Location Bristol Above the Line Senior Account Manager to work on global brand Recruiter Blue Skies Marketing Recruitment Salary £151 - £200 per annum Location London PPC Account Manager Recruiter Propel Salary £25000 - £30000 per annum Location North London SEO Executive Recruiter Brand Recruitment Salary negotiable Location Peterborough Online Marketing Manager (initial 6 month contract) Recruiter Direct Recruitment Salary £35k Location London Head of Marketing - Online Programmes Recruiter Lipton Fleming Salary £45000 - £50000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders