Monday 18 October 2010

Media AM - Bellwether report, ZenithOptimedia forecast, BBC Magazines, iPlayer, Unilever

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Media AM Bulletin
 
 
 
*   Latest News
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Sutherland: cautious
Marketing budgets hold steady according to Bellwether
Ian Darby, 18 October 2010

Marketing budgets rose slightly during the third quarter but advertisers remain cautious...

  
Growth: ZenithOptimedia upgrades forecast
ZenithOptimedia upgrades forecast and predicts three-year growth
Ben Bold, 18 October 2010

The economic recovery is in full swing, with UK adspend set to...

  
BBC Magazines: Top Gear Cool Wall iPhone app
BBC Magazines recruits mobile devices publisher
Katherine Levy, 18 October 2010

BBC Magazines has hired Rebekah Billingsley, the deputy digital director at Hachette...

  
Daniel Danker: BBC's general manager of programmes and on-demand
AOP SUMMIT 2010: iPlayer must appeal to mass audiences, says BBC on-demand chief
Maisie McCabe, 18 October 2010

In the next phase of its development, the iPlayer, the BBC's online...

  
AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto
AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto
Daniel Farey-Jones, 15 October 2010

Unilever has developed a 10-point manifesto to guide its marketers as its...

  
*   Also in the News
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Indy to launch new title for twentysomethings
John Reynolds, 15 October 2010
GMG titles win out in September
John Reynolds, 15 October 2010
Out and About 15 October
Harriet Dennys, 15 October 2010
AOP SUMMIT 2010: Times' digital chief says News Int fully behind paywall
Ben Bold, 15 October 2010
AOP SUMMIT 2010: GNM plans to launch three apps before Christmas
Arif Durrani, 15 October 2010
AOP SUMMIT 2010: Google is very transparent, says UK boss
Maisie McCabe, 15 October 2010
Wall Street film helps Smart deliver 712,000 impacts
Katherine Levy, 15 October 2010
 
 
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