Wednesday, 20 October 2010

Breaking news from Brand Republic - Star Wars, BBC, Waitrose, Omnicom, Microsoft, Hewlett Packard, Diary of a media start-up

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Currys and PC World use the force of Star Wars
Currys and PC World use the force of Star Wars
by Daniel Farey-Jones
20 October 2010, 09:30AM
Dixons has licensed the robot characters from Star Wars to feature in the first ad campaign for its Currys and PC World Megastores.
BBC accepts cuts equivalent to cost of Radio 1 to 5
BBC accepts cuts equivalent to cost of Radio 1 to 5
by Maisie McCabe
20 October 2010, 08:51AM
The BBC has agreed to a freeze in the licence fee for the next six years and will fund the World Service and roll-out of rural internet, amounting to major cuts to its budget, ahead of the Government's spending review later today.
Waitrose suffers first ad ban over 'outdoor-bred pigs' claim
Waitrose suffers first ad ban over 'outdoor-bred pigs' claim
by Ben Bold
20 October 2010, 12:01AM
The Advertising Standards Authority has reprimanded Waitrose for two of its TV ads and a press ad, which misled consumers into believing that pigs reared for its pork and bacon lived an outside life.
Omnicom signals digital acquisitions as profits rise
Omnicom signals digital acquisitions as profits rise
by Mark Banham
20 October 2010, 09:58AM
Omnicom has recorded 5.4% year-on-year growth in its third-quarter net income to $174.6m (£110.9m), on the back of a 5.5% increase in revenue to $2.99bn.
Microsoft signs seven-figure deal with Global Radio
Microsoft signs seven-figure deal with Global Radio
by Maisie McCabe
20 October 2010, 09:10AM
Computer software giant Microsoft has signed a seven-figure, year-long deal to promote its range of products, including the newly launched Windows Phone 7, across the Global Radio portfolio.
Hewlett Packard scores victory against Kodak ads
Hewlett Packard scores victory against Kodak ads
by John Reynolds
20 October 2010, 09:36AM
Hewlett Packard (HP) has scored a victory against Kodak after it successfully disputed the veracity of a money-saving claim in Kodak's advertising campaign.
Diary of a media start-up: Part two
Diary of a media start-up: Part two
by Harriet Dennys
20 October 2010, 12:07AM
Media Week continues the adventures of Ed Feast, 29, who started his own media planning and buying agency MarketPlace on 1 September. Cold-calling is getting easier and the bookings are starting to come in - although the agency has a 'near-death expe...
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
Countdown to the spending review
Countdown to the spending review
by Gavin Hilton
20 October 2010, 09:01AM
The government's spending review is published today at 12:30pm; new research from RAPP looks at the possible impact it will have on brands and whether the potential cuts could damage hopes for the 'Big Society'.
The spending power and media habits of X Factor fans
The spending power and media habits of X Factor fans
by Russell Budden
19 October 2010, 08:00AM
Kantar Media's TGI study looks at fans of hit show 'X Factor', revealing their spending power and media consumption habits.
Think BR

When it comes to tobacco advertising, has the last puff of smoke been extinguished?

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Also in the news
Dentsu pulls $600m bid for AKQA
by Sara Kimberley, 19 October 2010, 11:06AM
Moonpig.com tops BR app chart
by Daniel Farey-Jones, 19 October 2010, 04:11PM
Digital radio gets ad push with Radioplayer to launch in December
by Maisie McCabe, 19 October 2010, 03:56PM
John Lewis beats M&S as UK's best high-street website
by Ben Bold, 19 October 2010, 03:00PM
Havas lifted by UK as global revenue rises 12.9%
by Daniel Farey-Jones, 19 October 2010, 12:20PM
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