Friday, 15 October 2010

Global Bulletin from Brand Republic - Kit Kat, The Man, Euro RSCG, Nike, Ogilvy New York, RyanAir, Gap

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Kit Kat celebrates 75 years of taking a break
Kit Kat celebrates 75 years of taking a break
by Sarah Johnson
15 October 2010, 08:00AM
As Kit Kat celebrates 75 years in production from its beginnings in Yorkshire to being made in 14 countries, we round up some classic UK and international ads for the bar.
India's 'The Man' magazine undergoes a revamp
India's 'The Man' magazine undergoes a revamp
by Staff
15 October 2010, 09:21AM
MUMBAI - The Man', positioned as a general lifestyle magazine from the Malayala Manorama Group,has revamped itself in order to be positioned as a high-end luxury magazine.
Euro RSCG scoops Chivas digital task
Euro RSCG scoops Chivas digital task
by Matt Williams
14 October 2010, 11:05AM
Euro RSCG London has strengthened its place on the Pernod Ricard roster by winning the global digital advertising account for Chivas Regal.
Nike ousts Adidas as it signs $175m NFL kit deal
Nike ousts Adidas as it signs $175m NFL kit deal
by Staff
13 October 2010, 01:00PM
NEW YORK - Nike is to replace the Adidas-owned Reebok as the official supplier of kit to the National Football League in a five-year deal valued at $175m (£110m).
Ogilvy New York creative director lambasts agency's digital work
Ogilvy New York creative director lambasts agency's digital work
by Gordon MacMillan
12 October 2010, 03:42PM
Lars Bastholm, the chief creative officer of Ogilvy NY, has sent a memo to staff slating the agency's digital creative efforts the quality of which he said was disturbingly bad.
Ryanair wins battle to take control of I Hate Ryanair domain
Ryanair wins battle to take control of I Hate Ryanair domain
by Loulla-Mae Eleftheriou-Smith
13 October 2010, 12:50PM
Disgruntled passenger Robert Tyler has been ordered to hand over his web creation, ihateryanair.co.uk, to the airline, after running commercial ads on the site.
Gap's failure to engage following rebrand deemed a 'missed opportunity' by top PRO
Gap's failure to engage following rebrand deemed a 'missed opportunity' by top PRO
by James Cowling
12 October 2010, 09:40AM
Clothing giant Gap's failure to engage with consumers following its controversial logo redesign is a 'missed opportunity' according to a leading PRO.
Also in the news
AOP SUMMIT 2010: 'Online publishers must learn from newspaper design'
by Ben Bold, 15 October 2010, 11:00AM
AOP SUMMIT: GNM plans to launch three apps before Christmas
by Arif Durrani, 15 October 2010, 01:50PM
Financial Times launches FTChinese.com app for iPad
by Staff, 14 October 2010, 04:18PM
Times exec says paywall not aimed at 'young people'
by Staff, 13 October 2010, 11:27AM
Engine secures £62.5m for global growth
by staff, 14 October 2010, 08:00AM
Irish FA creates Facebook football game
by Sarah Shearman, 13 October 2010, 11:48AM
Ad giant Clear Channel International hands Fishburn Hedges global brief
by Alec Mattinson, 13 October 2010, 08:52AM
Consumers want purpose-inspired brands, claims Publicis Worldwide COO
by Daniel Farey-Jones, 13 October 2010, 12:45PM
AT&T 'rethink possible' by BBDO New York
by , 15 October 2010, 10:42AM

From Pakistan - Sabene Saigol blogs from Lahore

Advertising as entertainment
Sabene Saigol
12/10/2010
No sex please, we're Pakistani!
Sabene Saigol
04/10/2010
Advertising for flood relief - how can we make it happen?
Sabene Saigol
21/09/2010

 From The Wall - Social, marketing, media : blogged

News Corporation approached about buying Yahoo

Are brands actually providing good customer service via Twitter?

Facebook vs Twitter: battle of the shares [graph]

Murdoch's new content gamble - News of the World paywall goes live, but will people pay for tabloid content?


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