Friday, 8 October 2010

Global Bulletin from Brand Republic - Gap, ExxonMobil, Publicis, Tourism Ireland, NY Times

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Gap to crowdsource ideas after redesigned logo ignites social media protest
Gap to crowdsource ideas after redesigned logo ignites social media protest
by Gordon MacMillan
08 October 2010, 10:45AM
Gap appears to be considering ditching its new logo, unveiled on Monday, after a storm of social media protest.
ExxonMobil calls advertising and media business review
ExxonMobil calls advertising and media business review
by Sara Kimberley
08 October 2010, 11:37AM
ExxonMobil, the energy conglomerate, is reviewing its global advertising and media accounts, including all its UK business.
Publicis lands $110m stake in Brazilian agency Talent
Publicis lands $110m stake in Brazilian agency Talent
by Daniel Farey-Jones
06 October 2010, 09:34AM
Publicis Groupe has confirmed it has signed a deal to acquire a 49% stake in Brazilian advertising group Talent, with the option of taking a majority stake in the future.
Tourism Ireland calls £50m pitch
Tourism Ireland calls £50m pitch
by Katherine Levy
07 October 2010, 10:40AM
Tourism Ireland has called a pitch for its estimated £50 million global advertising and media accounts.
NY Times to own stake in Liverpool if New England deal goes through
NY Times to own stake in Liverpool if New England deal goes through
by Staff
07 October 2010, 03:00PM
NEW YORK - The New York Times will end up with a stake in the Premier League club Liverpool if the team is sold to Boston Red Sox owner, New England Sports Ventures.
DKNY Jeans, Iris launch global digital campaign 'Room 303
DKNY Jeans, Iris launch global digital campaign 'Room 303
by Jane Leung
05 October 2010, 03:31PM
HONG KONG - Fashion brand DKNY Jeans has launched its widely anticipated suspenseful global digital campaign 'Room 303 - Unlock the secrets'.
Cannabis group creates ad to back Oakland factory bid
Cannabis group creates ad to back Oakland factory bid
by Staff
05 October 2010, 11:20AM
OAKLAND - Non-profit group Gropech is pushing ahead with its plans for the first official cannabis factory in the US and has produced a promotional video to back its bid.
Sigur Rós names the ads that pay close 'homage' to its music
Sigur Rós names the ads that pay close 'homage' to its music
by Staff
05 October 2010, 12:48PM
REYKJAVIK - Sigur Rós, the indie band from Iceland that consistently turns down requests for its tracks to be used in campaigns, has named 10 ads that generously pay homage to their music.
Unilever adds global marketing roles
Unilever adds global marketing roles
by Loulla-Mae Eleftheriou-Smith
05 October 2010, 08:00AM
Unilever is boosting its global marketing team in an effort to improve the return from its £4.7bn annual spend.
Also in the news
Eva Longoria to heat up 2010 MTV EMAs
by Arif Durrani, 07 October 2010, 04:42PM
NY Times boss says staying open to web crucial to paywall
by Staff, 06 October 2010, 12:20PM
No sex please, we're Pakistani!
by Sabene Saigol, 05 October 2010, 10:32AM
Twitter chief executive Williams steps down
by Sarah Shearman, 05 October 2010, 09:14AM
News Corp prepares to launch digital news aggregation platform
by Arif Durrani, 06 October 2010, 10:38AM
Yahoo! acquires ad technology company
by Sarah Shearman, 06 October 2010, 09:30AM
NY media columnist Wolff to lead Adweek Media Group
by Staff, 04 October 2010, 12:50PM

From Pakistan - Sabene Saigol blogs from Lahore

No sex please, we're Pakistani!
Sabene Saigol
04/10/2010
Advertising for flood relief - how can we make it happen?
Sabene Saigol
21/09/2010
Pepsi gets it right
Sabene Saigol
16/09/2010

From Singapore - Chris Reed on partnership marketing

LOVE your ride! Singapore demonstrates how commuting can make you SMILE!

Party politics and brand don't mix

The Human Touch

From Amsterdam - Kerrie Finch blogs from Holland

"I'm sorry but- ..."

More chutzpah required - making your mark with International media External website


From Stateside - George Parker's Madscam

Inside a Big Dumb Agency! External website

Advertising Explained! External website

Ignorance is bliss! External website

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