Breaking news from Brand Republic - BBC, Man City, easyJet, Nike, Unilever

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news BBC's top marketer to leave after role cut by Daniel Farey-Jones 13 October 2010, 08:00AM Sharon Baylay, the BBC's director of marketing, communications and audiences, is to leave in the spring as part of a reduction in the size of the corporation's executive board. Manchester City merges commercial and marketing units by John Reynolds 13 October 2010, 10:01AM Manchester City Football Club is merging its commercial and marketing operations, creating the new role of chief commercial and marketing officer following the departure of top marketer David Pullan. EasyJet triumphs over Ryanair by Loulla-Mae Eleftheriou-Smith 13 October 2010, 09:23AM EasyJet has notched the latest victory in its tit-for-tat battle with rival Ryanair after its complaint over one of its ads has resulted in it being banned by the watchdog ASA. Nike keen to extend Nike+ beyond running by Daniel Farey-Jones 13 October 2010, 09:50AM Nike is working on introducing versions of its Nike+ running monitoring system for other sports, according to its vice-president of digital sport, Stefan Olander. Unilever announces crowdsourcing success and a new website by Arif Durrani 12 October 2010, 03:46PM Unilever, the world's second-largest advertiser, is changing the way it markets itself to incorporate more crowdsourcing and co-creation opportunities and to be less "corporate", according to chief marketer Keith Weed. BBC Trust revises rules for brands on Auntie by Maisie McCabe 12 October 2010, 02:42PM The BBC Trust has revised its editorial guidelines covering product prominence, following complaints about the promotion of commercial products such as the film release of 'Harry Potter and the Half-Blood Prince'. Adland The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added. View the map   Intelligence How long can the UK dominate the European digital landscape? by Catherine Borrel 11 October 2010, 08:30AM IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap? Using mobile for successful and innovative comms planning by UM London 06 October 2010, 08:30AM Research from UM London shows that consumers are using their handsets to keep entertained and informed, while brands - particularly through the use of apps - have a great opportunity for direct engagement. Think BR In the digital world, test and learn strategies are crucial for brands and agencies. Read the article   Also in the news Ogilvy New York creative director lambasts agency's digital work by Gordon MacMillan, 12 October 2010, 03:42PM 'iPads will save newspapers,' says Unilever CMO Weed by Arif Durrani, 12 October 2010, 01:55PM The Sun launches iPhone app for celeb gossip column Bizarre by Staff, 12 October 2010, 02:42PM Media must be about more than image, says Aegis' Buhlmann by Sarah Shearman, 12 October 2010, 02:16PM Government receptive to food industry, says Sainsbury's chief by John Reynolds, 12 October 2010, 01:35PM Latest Blog Entries Recipe for convenience Greg Taylor, 13 October 2010 CRR kills dolphins, ITV tells Lords Jeremy Lee, 13 October 2010 What's ASDA's game? Ian Moore, 12 October 2010 Who do you worship? Greg Taylor, 12 October 2010 THE ANSWER'S OBVIOUS. AND IT'S WRONG. Dave Trott, 12 October 2010 The good news: TV won't ever 'overtake' the internet. TESS ALPS, 12 October 2010 Latest jobs Business Development Manager - Mobile Recruiter Propel Salary £60000 - £75000 per annum + Pension, health, travel Location City of London Marketing and PR Manager Recruiter The Blueprint Salary £40000 - £45000 per annum + Bens Location London Account Manager Recruiter whynot! Salary Up to £30k depending on experience Location Holborn / Covent Garden Senior Account Manager Recruiter Direct Recruitment Salary £35k + bens Location London Account Director Recruiter Dynamic New Alliances Salary £35K - £40K Location Crawley Regional Marketing Manager Recruiter Cummins Generator Technologies Salary € attractive+ benefits Location Ingolstadt, Bavaria, Germany Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders