Friday 29 October 2010

Campaign Daily Fix - WPP, Syzygy, Stephen Fry, Nokia

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Campaign Daily Fix
 
29 October 2010  
Latest News
WPP's Martin Sorrell: revenue up 12.2%
WPP third-quarter revenue rises 12.2%
Sara Kimberley, 29 October 2010

WPP has reported a 12.2% rise in third-quarter revenue to £2.2bn, with UK revenue up 7.4% to £262m.

 
Buddy Media: attracts investment from WPP
WPP invests $5m in Facebook marketing platform Buddy Media
Ben Bold, 29 October 2010

WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some of the world's leading brands.

 
John Bennett: Syzygy group strategy director
Syzygy hires group strategy director
Sara Kimberley, 29 October 2010

Syzygy Group has appointed John Bennett as its group strategy director.

 
Honda: enlists Stephen Fry for Australian campaign
Stephen Fry recruited to sell Hondas to Aussies
Sara Kimberley, 29 October 2010

Draftfcb Melbourne has recruited TV personality Stephen Fry to provide the voiceover in a brand-led campaign for Honda.

 
Paranormal Activity 2
Paranormal Activity 2 delivers for Nokia
Katherine Levy, 29 October 2010

Halloween film 'Paranormal Activity 2' has helped an ad for the Nokia N8 deliver 1.5 million impacts in the film's first weekend, according to figures from Digital Cinema Media.

 
 
Also in the News
Mindshare shifts London HQ
Ben Bold and Katherine Levy, 29 October 2010
Warburton's commercial director moves to Genius Foods
John Reynolds, 29 October 2010
BA returns to the black after two years of losses
Ben Bold, 29 October 2010
 
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Latest Work
Deutsche Telekom 'Katy's project: pop video' by Saatchi & Saatchi
Deutsche Telekom 'Katy's project: pop video' by Saatchi & Saatchi
28 October 2010

Saatchi & Saatchi has created a digital campaign for its long-running 'Life is for Sharing' campaign for Deutsche Telekom.

 
Malaria UK 'The Hunting Moon' by Red Bee Media
Malaria No More UK 'The Hunting Moon' by Red Bee Media
28 October 2010

Malaria No More UK has released an online trailer for a fictional vampire film to raise awareness of its aim to help end deaths from malaria by 2015.

 
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